Hasbro's classic G.I. Joe and Transformers animated series coming to DVD
: Jay Cochran - 2009.04.13
Shout! Factory and Hasbro, Inc. (NYSE: HAS) today announced a multi-year, multi-property alliance to bring the original animated TV series THE TRANSFORMERS and the G.I. JOE: A REAL AMERICAN HERO animated series, along with MY LITTLE PONY Twinkle Wish Adventure to the home entertainment marketplace. The announcement was made today by Shout! Factory founding partners Richard Foos, Bob Emmer and Garson Foos, and Lisa Licht, General Manager, Entertainment & Licensing, Hasbro.
Under the multi-year agreement, Shout! Factory will be the exclusive U.S. and Canada home entertainment distributor for the original animated TV series The TRANSFORMERS and G.I. JOE: A REAL AMERICAN HERO DVD franchise properties, and a MY LITTLE PONY animated direct-to-DVD release.
“TRANSFORMERS, G.I. JOE and MY LITTLE PONY are three uniquely celebrated brands and are part of the American cultural fabric,” stated the Shout! Factory founding partners. “Given the breadth of Hasbro’s toys, games, television and live-action feature films, we are thrilled with this premiere alliance and to be able to bring these timeless original animated series and new titles to multiple generations of fans.”
“Shout! Factory has a tremendous amount of enthusiasm for our brands and we are very pleased to be aligning ourselves with them,” said Lisa Licht, Hasbro’s General Manager, Entertainment & Licensing. “This agreement is in sync with our strategy of working with premier companies to provide people with a wide-range of entertainment beyond traditional toys and games.”
Shout! Factory plans an aggressive rollout of these Hasbro titles later this year utilizing the same sales and marketing strengths that has made them one of the leading independent DVD suppliers in the home entertainment industry.
Over the years, Shout! Factory has cultivated strong relationships with major Hollywood studios and organizations through a series of strategic content partnerships with ABC Studios, DIC Entertainment, DIRECTV, Dreamworks Television, MGM, NBC Universal Consumer Products Group, Nelvana, Sony Pictures Entertainment, Twentieth Century Fox, Jetix, 4Kids Entertainment and others.
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