Periodically, we are able to send in a couple of questions for the Hasbro G.I. Joe design team to answer. Here is the latest batch of questions and answers.
Why the decision to invent a new Dreadnok before getting to updated versions of Zarana, Zandar, Road Pig, Zanzibar and Thrasher? From a kid's point of view any of these figures would appear to be brand new characters, and from the collector's point of view it would be more appealing to finish out their 25th anniversary collection before moving on to brand new characters that likely will have less appeal overall for them.
The Designers saw this as an opportunity to create a new, relevant figure that fits into today's pop culture. We have requests for both new and existing characters and we need to have a balance of both in the line to keep the nostalgia but also lay the groundwork for the next generation of collectors.
Why was the mail-away "Pursuit of Cobra" Cobra Commander figure canceled as a mail-away? Both Transformers and Star Wars have mail-away figures this year, so why not G.I.Joe? And are the rumors that this figure will only be available in 1 out of every 10 figure cases true? Making a figure that hard to find is no fun to anyone and just makes trying to collect that much more frustrating.
We loved the figure so much that we wanted to provide it at retail rather than as a mail-away. This is the first time we have ever released Cobra-carded packaging and seeing it on the shelf alongside the other Pursuit of Cobra items will be amazing. While numbers will be limited, it is not true that it will be in 1 out of every 10 figure cases. We don't want to make it frustrating for anyone.