Ultimate Action Figure News and Reviews Source for DC Comics, GI Joe, Marvel, MOTU, Star Wars, Transformers and All Your Favorite Classic Toys Every Day

ALL Toy Fair 2015 DC Comics GI Joe Marvel MOTU Star Wars Transformers Customs Reviews Buy / Sell Forums
 
facebook twitter RSS
 

Jada Toys' Chub City Car Brand to Be Featured in Kids Meals at BURGER KING Restaurants Nationwide in February

Jada Toys: Jay Cochran - 2007.02.08
Jada Toys'™ Chub City® line of tricked out rides with attitude receives a promotional boost in February when Burger King Corporation launches a worldwide Kids Meal program featuring four toys derived from the hip and edgy character and vehicle-based brand.

Chub City, one of the nation's hottest toy lines, is the brainchild of leading die-cast and radio control manufacturer Jada Toys. The toy line is currently supported by Wal-Mart, Toys"R"Us, Target, Kmart, and K•B Toys, among others, and is on 11,000 shelves globally.

Starting Feb. 12, participating BURGER KING® restaurants will spotlight the four Chub City premiums, while supplies last, in a worldwide campaign that is expected to reach millions of restaurant guests across the globe. The featured toys include a "Street Ride," "Rollin SUV," "Shift Launcher," and "Pedal Launcher," each to be accompanied by colorful decals which allow kids to customize their Chub City toy.

The Chub City promotion at BURGER KING® restaurants will be driven through an extensive marketing program that includes 15-second television spots, downloads at www.bk.com/myway (live 2/12/07), in-restaurant merchandising and inclusion in the BURGER KING® Adventures newsletter.

"Since its debut, Chub City has been recognized as one of the freshest properties out in the marketplace," said Marlene Cuesta, Vice President of Licensing for Jada Toys. "With licensees already on board we are very excited to take Chub City to the next level by expanding the product line and continuing to grow our licensee partners."

Images




Find it @  Big Bad Toy Store - Ebay




MORE NEWS & UPDATES










ENI
About
Entertainment News International (ENI) is the popular culture network for fans all around the world. Get the scoop on all the popular comics, games, movies, toys, and more every day!
Sites
Action Figures
Classifieds
Entertainment
Marvel
 
Podcasts
Star Wars
Superheroes
Transformers
Links
Support
© 2015 Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and or owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. To have it removed right away, please [ Contact Us ].