NASCAR Team Properties and Spin Master Ltd. have joined forces to connect with, and help build, a new generation of fans for the sport. In a strategic effort to build its merchandising program and to further its reach with the youth demographic, NASCAR has chosen Spin Master to inject excitement, innovation, and fun into its toys and merchandise. As the primary toy licensee, Spin Master's line of products will begin hitting store shelves in 2012.
The multi-year agreement provides Spin Master with exclusive licensing rights for NASCAR branded toy categories including replica vehicles, play sets, action figures, remote control items and much more. Not only will these Spin Master NASCAR items be sold at mass market retailers, but also at online e-commerce sites and specialty retailers nationwide.
"Spin Master is not only one of the largest toy companies in the world, they are renowned for creating innovative products that combine play and technology in an interactive manner rarely seen in the industry," said Blake Davidson, vice president, NASCAR licensing and consumer products and board member of the NASCAR Team Properties. "The NASCAR products that Spin Master will produce will be original and relevant to our sport and will be products that our young fans can connect with in a fun and creative way. We are excited about what really is a new era beginning for NASCAR, and the role Spin Master will play in helping us to reach new NASCAR fans at an early age."
"Spin Master is going to stimulate energy into NASCAR branded toys like never before which will help young fans develop a deeper attachment to our drivers and teams," said Scott Hammonds, vice president of licensing for HGJ Licensing and a member of the NTP board. "This partnership is a great testament to what forming NASCAR Team Properties has meant to the business of NASCAR."
"It's very exciting to be partnering with an iconic brand such as NASCAR," said Craig Sims, VP of Global Licensing at Spin Master. "This partnership will allow us to work hand in hand with the sport. There is so much passion and lots of storytelling opportunities that we can capture and translate to toys. We're looking forward to the amazing long term potential we have with this partnership."
Spin Master's Air Hogs, the largest radio-controlled toy brand in the world, is a sponsoring partner with Jr. Motorsports, and will be the primary sponsor of driver Josh Wise and the #7 Chevrolet car at the Nationwide Series race at Michigan International Speedway this Saturday, June 18.