Hasbro Looks to Blockbusters to Spur Toy Sales

by MISP Steve
January 26, 2007
ENewsI is reporting that Hasbro is betting the long line of 2007 summer blockbuster movies will boost sales on their top performing brands. With their main focus on toys in support of feature films for "Spider-Man 3", "Fantastic Four: Rise of the Silver Surfer" and "Transformers." Hasbro hopes that movie goers will visit their local toy and department stores in search of new products to fulfill their post-movie superhero fix. Read More


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