Toys"R"Us Announces Major U.S. Expansion With 120 New Standalone Stores Opening This Holiday Season

I kind of wonder if they could possibly build the brand back to what it was? Remember, Toys R Us was not unprofitable when it closed down, they'd just been saddled with insane amounts of debt from the private capital that bought them. Sure, the retail environment has changed over the intervening years, but the Babys R Us side of things was a major driving force to their business - the demand for that sort of thing hasn't changed - and there's still plenty of Lego stores out there that seem to prove that such things can be viable. There's an interesting alternate dimension out there where TRU never closed...

On 9/20/2025 at 7:37 AM, Goldbug said:

Yep coming back slightly larger than KB Toys in a mall setting.https://www.nbcchicago.com/news/local/toysrus-opening-new-13000-square-foot-store-in-suburban-mall/3825277/

and I still haven't gone to that one or the one at Macy's in the mall

the mall is now half the size it used to be & they sold the land to build condo-apartments right next to it

they knocked down the old Sears & Carson's wings

it just makes me sad to go there because of all the fun memories as a kid

I know they just announced a few new stores. One is going in the West Farms Mall in central CT. They even have signs up in the mall. While TRU isn't what it was, competition with other retailers only makes things better for consumers.

I think TRU may be successful as smaller mall stores, never again as large stand-alone stores. That will be their niche. Whether they can spread across the country as they once did is uncertain but the store in the American Dream mall is still there.

We got a press release at my news station this week that they would be doing a pop-up store locally, but nowhere in the thing did they bother to say whenthey would do it. That's like, press release writing 101, Toys R Us.

They can come back and show you how Poo-Poo they are, here in Canada TRU's are like the last ditch stop in toy buying, the prices are horrific and the stocking is dismal, sure if you want a baby car seat or a speak-n-spell, but if you want a Classified or a Legend you can know you'll be disappointed and if you are not for whatever reason you'll be disappointed the figure costs double the price then any other retailer.

Hopfully it's better over there, because here TRU is a joke at best.

Toys R Us has modest departments in a few Dallas area Macy's stores. Very limited merchandise. Dallas/Ft. Worth is the fourth largest market in the US with 8.3 million people. You'd think Toys R Us would recognize the potential.

It is truly a great day to see Toy's R US back. Some of my best childhood memories was going there and being mesmerized by all of the toys there.

Seems like they're out of the adult collector market, thankfully. Not that I don't want them to succeed, but I don't want another retailer holding our toys hostage.

Yep coming back slightly larger than KB Toys in a mall setting.https://www.nbcchicago.com/news/local/toysrus-opening-new-13000-square-foot-store-in-suburban-mall/3825277/

WHP Global ("WHP" or the "Company"), parent company of Toys"R"Us, announced today the location of its second U.S. flagship store at Mall of America, the largest shopping and entertainment destination in North America. Set to open just before Thanksgiving, this marks the first flagship store in partnership with Go! Retail Group with additional flagship locations opening next year."After the success we've experienced with our first flagship at American Dream and shops inside Macy's, bringing Toys"R"Us to Mall of America was a must. There is the perfect mix of entertainment and retail that makes it a highly trafficked go-to-destination for families year-round," said Jamie Uitdenhowen, Executive Vice President of Toys"R"Us at WHP Global. "I'm thrilled to open our first flagship with our new partners at Go! Retail Group as we continue to expand the Toys"R"Us brand through new concepts and to new locations around the world."

The new Toys"R"Us flagship store at Mall of America spans over 11,000 square feet and offers a wide assortment of the hottest toys and games for Toys"R"Us kids of all ages. Families can shop for their favorite toys, take a photo with Geoffrey the Giraffe, and rediscover their love of play. Beginning in 2024, the Toys"R"Us flagship will introduce exciting new branded elements like Geoffrey's Caf and ice cream parlor as well as interactive experiences and product demonstrations from popular toy vendors."Toys"R"Us has played a role in creating special memories for so many of us," said Heather Brechbill-Swilley, Senior Vice President of Leasing at Mall of America. "We are excited to bring this playful and iconic brand to life at Mall of America for the next generation to enjoy. Whether you're a kid or a kid at heart, this nostalgic brand will be the perfect addition for families and guests of all ages this holiday season.""It is incredibly exciting to be a part of the return of Toys"R"Us and we are fortunate to have the backing of WHP Global and Mall of America as we bring this flagship store to life for families just in time for the holidays, " shares Gideon Schlessinger, CEO of Go! Retail Group.For more than 70 years Toys"R"Us has been a global leader in the toy category celebrating the joys of childhood and play with kids of all ages. Geoffrey the Giraffe, the beloved mascot of Toys"R"Us, is adored by millions of kids and their families around the world. The brand generates more than USD$2 billion in global retail sales annually through 1,400 stores and e-commerce businesses in 31 countries.Toys"R"Us at Mall of America will be located on Level 1, East. For details on opening celebrations and store hours, visit: https://mallofamerica.com/directory/toys-r-us and follow @toysrusmoa on Instagram. To stay up to date on Toys"R"Us openings and activations, visit toysrus.com and follow @toysrus on Instagram, Facebook and TikTok.