TV Games by JAKKS Pacific Ranked No. 1 Selling Toy

2004-11-18 06:10 ET - News Release

MALIBU, Calif., Nov. 18 /PRNewswire-FirstCall/ -- JAKKS Pacific, Inc. announced today that the Company's award-winning line of TV Games(TM) products are the top-selling TV-promoted toys in the United States, according to The Toy Book's November issue. Cabbage Patch Kids from the Company's Play Along division were also ranked in the top five. The rankings listed in the WHAT'S HOT! section of the magazine are based on monthly surveys conducted by The Toy Book of retailers and wholesale distributors.

JAKKS Pacific's TV Games line was ranked the No. 2 selling non-TV-promoted toy in The Toy Book's October issue, prior to making the leap to No. 1 TV-promoted toy this month. TV Games was one of the top 12 non-TV-promoted toys for eight months in a row.

"We are very pleased to see both our TV Games line and Cabbage Patch Kids as top sellers in such a short period of time," said Jack Friedman, CEO of JAKKS Pacific, Inc. "Our entire team has worked tirelessly to create stellar products, and we look forward to continuing to grow both brands in 2005. For TV Games, we have more than 20 great new titles, the hottest licenses and advanced technology planned for 2005, and for Cabbage Patch Kids, we have a new line of Cabbage Patch Kids Babies and Ponies that we're excited about."

"The continual inclusion of TV Games in The Toy Book's WHAT'S HOT! list as one of the top-selling toys of the year, and then becoming the No. 1 selling toy this month, is a testament of how great this product is selling -- especially at a time when there are so many great products out for the holidays," said Jim Silver, publisher of The Toy Book. "We expect Cabbage Patch Kids to be a must-have gift for this holiday season. We are steadily seeing increasing sales at retailers nationwide."

TV Games is a plug-it-in and play gaming system that contains multiple games in one single controller. All that is needed are batteries and a TV -- no videogame consoles or gaming cartridges are required. Simply plug TV Games into the A/V jacks of any standard television set, turn it on and play! The lightweight, compact, all-inclusive controller houses a combination of videogames with all of the hardware and software built right in. This technology allows gaming fans to enjoy a number of videogames with just one single purchase.

TV Games retails for approximately $20 and is now available at mass merchants, electronics, toy and specialty retailers nationwide.

JAKKS Pacific's TV Games line is included in multiple best toy lists this holiday season, including Toy Wishes' Hot Dozen List, Toys "R" Us' Joy List and KB Toys' Hot Holiday List. For more information on JAKKS' TV Games, go to https://www.jakkstvgames.com/.

About JAKKS Pacific, Inc.:

JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre- School, Plush, Construction Toys, Electronics and Dolls. The products are sold under various brand names including JAKKS Pacific(R), Play Along(R), Flying Colors(R), Road Champs(R), Child Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), Color Workshop(R) and TV Games(TM). The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment(R) video games. For further information, visit https://www.jakkspacific.com/ or https://www.jakkstvgames.com/.

This press release contains statements that are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations, estimates and projections about JAKKS' business based, in part, on assumptions made by its management. These statements are not guarantees of JAKKS' future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including, but not limited to, those described above and the following: changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing and difficulties encountered in the integration of acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.