EA aquires exclusive 15-year agreement with ESPN
by Three Storms
January 17, 2005
REDWOOD CITY, CALIFORNIA, Jan. 17, 2005 - Electronic Arts (NASDAQ: ERTS) and ESPN today announced a long-term for the development and integrated marketing of EA Sports games containing ESPN content. The relationship will include established EA sports franchises, which will be enhanced by ESPN telecast, print and online content, as well as sports games to be published by EA Games based on ESPN media properties. Financial terms of the agreement were not disclosed.
The agreement gives EA access to EA programming, personalities and integrated marketing opportunities on ESPN television programming and other ESPN properties. The integration will appear in EA sports console, handheld, PC, and wireless games beginning in 2006 upon the conclusion of ESPN's current video game licensing agreements.
"EA and ESPN" have a shared belief that adding ESPN content will improve an already outstanding line of games," said Georg Bodenheimer, President of ESPN Inc. and ABC Sports.
"The relationship was created to benefit customers who are passionate about sports games," said Larry Probst, Electronic Arts chairman and CEO. "EA Sports recreates the real life experience fans enjoy while watching or playing their favorite sport; while ESPN programming captures the look, sound, and excitement of the sports they follow. Together, we believe we can significantly grow in the interactive category."
The agreement is for fifteen years with an option to terminate after ten years under certain conditions and gives EA exclusive first rights to all ESPN content for simulation sports games.
Search Online Stores for Star Wars
Shopping links on this site may generate revenue when a purchase is made.
More
