EA Announces First 3D Sports Strategy Game -- NFL Head Coach(1)

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Oct. 17, 2005--Electronic Arts (NASDAQ:ERTS) announced today that NFL Head Coach ((1) working title) will be available in stores in spring 2006, under the EA SPORTS(TM) brand. NFL Head Coach is in development in Orlando, Fla. by EA Tiburon, makers of other NFL properties including Madden NFL Football and NFL STREET. The new exclusive deal with the NFL has allowed EA to build this franchise and work with all coaches in the NFL Coaches Club.


"NFL Head Coach, the third pillar in our NFL portfolio, was developed to satiate all those Monday morning quarterbacks and fantasy football fanatics," said Dale Jackson, Executive Producer, EA Tiburon. "NFL Head Coach is an entirely new football experience that every level of football gamer can play. It provides the strategy that the hardcore fan will demand, but with very easy-to-use controls and assistance for more casual fans. Football will no longer be intimidating for the casual user."

NFL Head Coach reinvents football gaming by introducing the first 3D strategy sports game that challenges gamers to build and manage every aspect of a football team from the ground up. A simple conversation system and an engaging 3D graphical interface allow users to immerse themselves into the lives of an NFL head coach. As head coach, you develop a team strategy, execute it on and off the field, and try to build a winning organization year after year. Your status as a coaching legend will rise and fall based on all of your actions as you strive to become the greatest head coach of all time. Behind the desk, on the practice field, or while wearing the headset on game days, take the reins of your favorite NFL team and lead it to victory.

NFL Head Coach will be available for the PlayStation(R)2 computer entertainment system, Xbox(R) videogame system from Microsoft, and PC-CD. This product is not yet rated by the ESRB.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers, and the Internet. Electronic Arts markets its products under four brand names: EA(TM), EA SPORTS(TM), EA SPORTS BIG(TM), and POGO(TM). In fiscal 2005, EA posted revenues of $3.1 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA products and full text of press releases can be found on the Internet at https://info.ea.com.

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