Ms. Pac-Man Comes To Jakks Pacific's TV Games

NAMCO’S MS. PAC-MAN® TO BE OFFERED ON
JAKKS PACIFIC’S TV GAMES

MALIBU and SAN JOSE, Calif. – February 10, 2004 -- JAKKS Pacific, Inc. (Nasdaq: JAKK) announced that it has entered a new three-year licensing agreement with Namco Hometek Inc. to develop Ms. Pac-Man® and other Namco arcade classic video games for a Ms. Pac-Man TV Games version of JAKKS’ award-winning TV Games line, a plug and play gaming system that contains multiple classic games in one single controller.



“Based on the success of the first Namco release, we hope to have equal, if not more, rewarding results from the Ms. Pac-Man TV Games release,” said Stephen Berman, president and COO, JAKKS Pacific. “Ms. Pac-Man is one of the most popular arcade titles of all time, and will be a big draw for gaming fans, as will Pole Position, Galaga™ and the other Namco classics.”

Ms. Pac-Man TV Games will feature the classic games Ms. Pac-Man, Galaga™, Pole Position™, Xevious™, and Mappy™. All that is needed are batteries and a TV -- No videogame consoles and no gaming cartridges are required! Simply plug TV Games into the A/V jacks of any standard television set, turn on and play! The lightweight, compact, all-inclusive controller, houses a combination of videogames with all of the hardware built right into the controller. This technology allows gaming fans to enjoy a number of videogames with just one single purchase.

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Ms. Pac-Man TV Games is expected to debut at International Toy Fair in February 2004, with a suggested retail price of under $30.00. It will be available in U.S. territories, as well as Latin America and Canada. For more information on JAKKS Pacific’s TV Games™ line, please go to www.jakkstvgames.com.

About Namco Hometek Inc.
Namco Hometek Inc. is the U.S. consumer division of Namco Limited, a Tokyo-based world leader in the high-tech entertainment industry. Based in San Jose, CA, Namco Hometek Inc. is an award-winning video games publisher for the next generation game consoles. Namco has created some of the industry's greatest video game franchises: Tekken®, SOULCALIBUR®, Dead to Rights®, Pac-Man World™, Ridge Racer®, Time Crisis® and Ace Combat®. For more information about Namco and its products log onto www.namco.com.

About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and leisure products. The product categories include: Action Figures, Arts & Crafts Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush and Dolls. The products are sold under various brand names including Flying Colors®, Road Champs®, Remco®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite® and JPI Color Workshop®. The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment™ video games. For further information, visit www.jakkspacific.com.

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This press release contains statements that are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations, estimates and projections about JAKKS’ business based, in part, on assumptions made by its management. These statements are not guarantees of JAKKS’ future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including, but not limited to, those described above and the following: changes in demand for JAKKS’ products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing and difficulties encountered in the integration of acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.