Jakks Pacific Is Launching Road Champs 'Fly Wheels'

by Outsiders
February 14, 2005
MALIBU, Calif.--(BUSINESS WIRE)--Feb. 14, 2005--JAKKS Pacific, Inc. (NASDAQ:JAKK) makes a bold statement in the world of performance toy vehicles with the launch of Fly Wheels(TM), from the Company's Road Champs(R) division. Fly Wheels combines speed and authenticity, with replica wheels and tires that look AND perform just like the wheels on real vehicles -- just on a smaller scale.

"Road Champs makes another huge leap in the boys action and wheels category with the introduction of 'Fly Wheels,'" said Manny Francione, Vice President, Divisional Merchandise Manager, Toys "R" Us. "It has everything boys and car enthusiasts love -- 100% authenticity and detail, the most recognizable brands in the automotive after-market, high performance and speed."

"We created Fly Wheels as a totally new concept in vehicles, and the initial response from our retail partners, as well as early sales results, have been phenomenal," commented Michael Bernstein, Vice President of Boys Marketing, JAKKS Pacific. "We believe we've created a new performance standard for toy vehicles, and we are already capitalizing on the initial success by developing line extensions."

With a simple pull of a ripcord, Fly Wheels can race at over 300 scale miles per hour and jump over 25 feet in the air. Fly Wheels also capitalizes on the hottest trend in vehicle customization with 100% authentic licensed replicas in 1:10th scale of the top wheel, tire and brake manufacturers on the market today. Fly Wheels come in a variety of size diameters sizes, just like real wheels do, for all different types of wheels including street, racing, off-road, racing and tuner wheels, for the ultimate in collectability.

Road Champs, which brought extreme sports action toys to the forefront with the popular line of BXS and MXS finger bikes and motocross vehicles in the late 90's, has created Fly Wheels. The core product comes with a wheel and tire, brake and rotor, and the launcher with ripcord; the Fly Wheels Twin Turbo Launcher, launches two Fly Wheels and has a real working tachometer that measures speed, two unique wheels, and two sets of brakes and rotors; and the Fly Wheels Stunt Set, which is the perfect accessory for Fly Wheels, featuring a stunt ramp that can launch Fly Wheels over 25 feet through the air!

The current line-up of Fly Wheels product and accessories are now available at all mass retailers nationwide, with a brand extension and added distribution to automotive consumer chains slated to launch in Fall 2005.

About JAKKS Pacific, Inc.:

JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics and Dolls. The products are sold under various brand names including JAKKS Pacific(R), Play Along(R), Flying Colors(R), Road Champs(R), Child Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), Color Workshop(R) and TV Games(TM). The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment(R) video games. For further information, visit www.jakkspacific.com or www.jakkstvgames.com.


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