I think the Four Horsemen proved this when they launched their Mythic Legions line through Kickstarter. Now they're 150+ figures in and have switched to a preorder model, but up to now, they were the most successful action figure kickstarter. Just proves your point that it most definitely is possible to circumvent the big boxes and still be highly successful.
Interesting points made all around. I think the direct to costumer method is really the only way to effectively release more detailed higher end figures. Companies in this way will not have to cater to the limitations of the big box retailers, they can offer a wide array of figures that would never be able to be offered through traditional retail through this avenue.
I'm interested in seeing the final product. For now though I'm pretty happy with the mortal kombat one. As far as big box retailers are concerned, it really depends on the line, I would say.
Big box retailers has been obsolete since the last decade or so, here the only thing Big Mac has proven, if anything, is that the demand for the 7" is solid despite what the 6" cultists say...and that there are many people with more money than common sense, but this is just more or less like my opinion.
I've long thought the best way to "give collectors what they want" is to cut out the middle man and sell it directly to them. Hasbro tried something like this over a decade ago when they offered the last gasp of G.I. Joe at the time (what came to be known in the world of Joe collecting as "DTC" for "Direct To Consumer") through HasbroToyShop.com...and they apparently lost their shirt and had to clearance the stuff out. The problem is that toy collectors can be a fickle and cheap lot. If you make something readily available at a fair price, they tend to wait for clearance....and then pay ridiculous prices on the secondary market for it a year later. I don't know why they do this, but they do. It's goofy. So, seems like crowdfunding is the only way for these companies to cater to us specifically. They're essentially saying, "We'll do this for you, but only if enough of you prove you want it by prepaying." Makes sense to me.
My question is about the articulation. Ive seen other posts saying this figure was to have 20 points of articulation but nothing in these pictures show me anything other than the same statuesque pose that McFarlane is known for.
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