McFarlane Toys, a leading global toy and collectibles company, announced today that it has renewed its global licensing agreement with Warner Bros. Discovery Global Consumer Products (WBDGCP).
Since 2019, McFarlane has partnered with Warner Bros. Discovery Global Consumer Products to bring iconic and fan-favorite characters to life. From the DC Multiverse collection to most recently the Movie Maniacs collection celebrating Warner Bros. 100th anniversary, McFarlane and WBDGCP will continue to bring fans high-quality, detailed, collectible figures, statues, and vehicles with this extended partnership between the two companies through 2025.
“Our previous contract for the DC Multiverse was a huge opportunity for McFarlane Toys to be involved with some of the best brands on the planet. Being able to play creatively with characters like Superman, Batman, The Flash, and Wonder Woman, along with many other brands in the vast Warner Bros. library, proved to be a huge success for us and Warner Bros. Discovery Global Consumer Products. An extension of the contract expands the depth and range of what we can bring to the marketplace to excite fans around the world. I am grateful for WBDGCP’s continued confidence in us.” – Todd McFarlane
“We’re honored and excited to continue our partnership with Warner Bros. Discovery Global Consumer Products. The depth of content and characters within DC, combined with the passion we have for comic book culture, has fueled our development for products that fans and collectors want, which has resulted in strong business growth over the past three years. We’re looking forward to more successful years together,” said Stephan Tetrault, Chief Operating Officer at McFarlane Toys.
McFarlane Toys, a leading global toy and collectibles company, announced today that it has renewed its global licensing agreement with Warner Bros. Discovery Global Consumer Products (WBDGCP).
Since 2019, McFarlane has partnered with Warner Bros. Discovery Global Consumer Products to bring iconic and fan-favorite characters to life. From the DC Multiverse collection to most recently the Movie Maniacs collection celebrating Warner Bros. 100th anniversary, McFarlane and WBDGCP will continue to bring fans high-quality, detailed, collectible figures, statues, and vehicles with this extended partnership between the two companies through 2025.
“Our previous contract for the DC Multiverse was a huge opportunity for McFarlane Toys to be involved with some of the best brands on the planet. Being able to play creatively with characters like Superman, Batman, The Flash, and Wonder Woman, along with many other brands in the vast Warner Bros. library, proved to be a huge success for us and Warner Bros. Discovery Global Consumer Products. An extension of the contract expands the depth and range of what we can bring to the marketplace to excite fans around the world. I am grateful for WBDGCP’s continued confidence in us.” – Todd McFarlane
“We’re honored and excited to continue our partnership with Warner Bros. Discovery Global Consumer Products. The depth of content and characters within DC, combined with the passion we have for comic book culture, has fueled our development for products that fans and collectors want, which has resulted in strong business growth over the past three years. We’re looking forward to more successful years together,” said Stephan Tetrault, Chief Operating Officer at McFarlane Toys.
I wonder if we will get a new batman figure
Great but we need more original characters firestorm guy gradner Jessica Cruz. And more
This is great news. Now bring on a Doomsday Mega figure and battle damaged Superman.
I can't say that I'm excited about this, but I'm not at all surprised either. I have to believe that WB is likely pleased with Todd's sales numbers - even if it appears that he significantly over ships and a lot of that inventory tends to clearanced out by the retailers, whether they're brick and mortar or online. The vast majority of the McFarlane figures that I've bought over the last 2-3 years have been for under $10 and I've still gotten everything I wanted easily. I have no complaints with that, but I have to imagine someone is losing money on it. My biggest complaint with McFarlane's lines are mostly the scale as I prefer the traditional 1:12 scale (6") that is standard for every single other line that I collect. I generally don't have any issues with their quality. I'm no fan of the "diaper" though. I would definitely like to see a wider variety of character selection more similar to what Mattel did with their DC Universe Classics line at it's height. I know that Batman and Superman will always be the best sellers but I personally will only ever need one of each of those in my collection.
