Sota To Raffle Off Toys At SDCC

SOTA TOYS DETAILS SPECIAL EVENTS AT SAN DIEGO COMIC CON!
July 14, 2004 - So you know that SOTA Toys will be at Comic Con International in San Diego(Booth #4129). You know we are debuting some amazing all-new lines for you to see. You know that we are bringing some great exclusive toys for you to purchase.

But how about we add some unique give-away items free from SOTA Toys EVERY DAY to sweeten the deal?!

During the four days of Comic Con International, SOTA Toys will be raffling off distinctive, one-of-a-kind items! Test shots, prototypes and figures that YOU CAN’T GET ANYWHERE ELSE!

Just what exactly do we have to offer? Take a look:

THURSDAY, JULY 22 - A Chronicles of Riddick test shot figure, a Charmed test shot figure, a Street Fighter test shot figure, a Street Fighter Series 1
set.

FRIDAY, JULY 23 - A Chronicles of Riddick test shot figure, a Charmed test shot figure, a Street Fighter test shot figure, a Street Fighter Series 1 set.

SATURDAY, JULY 24 - A Chronicles of Riddick test shot figure, a Charmed test shot figure, a Street Fighter test shot figure, a Street Fighter Round One 2 up prototypes, a Street Fighter Series 1 set.

SUNDAY, JULY 25 - A Chronicles of Riddick test shot figure, a Charmed test shot figure, a Street Fighter test shot figure.

(PLEASE NOTE: Lineup and type of item/s available subject to change/substitutions without prior notification. Due to recent policy changes at the Comic Con, we are still formulating how tickets will be distributed to interested people.)

And not only that but you can get a chance to see and listen to our leader, SOTA Toys President Jerry Macaluso, at several Comic Con panels dealing with the toy industry. Mr. Macaluso will be appearing at the following panels:

Action Figures- The State of the Industry
THURSDAY, JULY 22 6-7pm ROOM 3

Action figure sales and marketing have changed radically since the days of walking down to your local discount stores and picking up your favorite MEGO or new Star Wars figure. The Direct Market, mail order and the Internet have all changed where and how you can find your favorite toys. Does Wal-Mart control what characters get made? Can a license without a media tie-in make it in today’s crowded market? Is the collectors market making a difference or is it still “all about the kids?” Find out the answers to these questions and more from a diverse group of panelists from different companies all addressing these issues from their perspective.


Behind the Plastic
FRIDAY, JULY 23 5-6pm ROOM 2

Launching a successful toy line is a bit like putting a man on moon. It takes a lot of people to make it happen. It takes a lot of late nights; blood, sweat and tears, and once you finally get it going you don't want it to stop. Every company has had their successful and…well, not so successful lines. "Behind the Plastic" looks at the triumphs and heartbreaks of launching toy lines and getting them to store shelves. Why did a line end? Why haven't they made your favorite character yet? What does the future hold for your favorite line? Come hear toy industry professionals tell us the behind the scenes stories of your favorite toy lines.

Comic Con International in San Diego runs from July 22-July 25, 2004.