Now Playing From Sota Toys-Updated With New Images

by Jay Cochran
August 01, 2004
The Action Figures from the NOW PLAYING line originally came to life from the movie screen as either heroes, villains, creatures, monsters or madmen. NOW PLAYING Series # 1 will consist of action figures based on characters from the movies DARKMAN, AN AMERICAN WEREWOLF IN LONDON (both licensed from Universal Studios,) and THE TOXIC AVENGER (licensed from Troma Entertainment.) The figures will be available through retailers beginning in November 2004, with each one standing approximately 7 inches tall, and each coming with a character specific base. The manufacturers suggested retail price for each figure will be $ 12.99.

NOW PLAYING Series # 2 will include characters from JEEPERS CREEPERS 2, KILLER KLOWNS FROM OUTER SPACE (both licensed from MGM,) and THE MUMMY RETURNS (licensed from Universal Studios.) Additional NOW PLAYING figures are due in 2005.


Dr. Peyton Westlake was a brilliant scientist working on a temporary synthetic skin to help burn victims. A confrontation with a greedy businessman and his gangsters leaves Westlake’s lab destroyed, his face horribly scarred, body burned and unable to feel pain. Using the synthetic skin to appear as almost anyone, Peyton exacts his revenge upon those who took his life from him. Because he is no longer Peyton Westlake…He has become Darkman.

Pity Melvin Junko! He’s the ultimate nerd-a 98 lb weakling abused by everyone he meets. But when punks chase Melvin into radioactive toxic waste, he is now longer just himself-he becomes the Toxic Avenger! Now Toxie’s fighting crime, reaping revenge on those who persecuted him and becoming a true hero… from New Jersey!

Poor David Kessler. Not only is he dealing with his best friend’s savage murder on the moors of England and the fact that he might be a werewolf-he is also having strange and terrifying dreams. The worst involves the attack of his peaceful family by horrific, militaristic demons! The terrifying creatures ransack his home, kill his family members, set fire to his home, and then finally slit his throat! But for David, the nightmares simply do not end!


Founded in 1997, SOTA Toys, Inc., is based in Van Nuys, CA. The company designs, creates, produces, and markets novelty products and action figures, based on well-known entertainers and celebrities. Founder Jerry Macaluso, a veteran toy designer, has had many years of experience in this business, having previously created and designed toys, action figures, and other products based on such well-known properties as "Star Trek," "Aliens," "Predator," "Spiderman," "Power Rangers," "Resident Evil," Playboy, Bruce Lee, and hundreds more. For more information visit


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