LEGO Announces Trolls Based Products
by Jay Cochran
May 9, 2019
Universal Brand Development (Universal) and the LEGO Group today announced that the DreamWorks Animation film franchise, Trolls, is the newest addition to their expansive licensing partnership. Inspired by characters and scenes from the forthcoming feature film Trolls World Tour, LEGO Trolls construction sets will be available worldwide next year.
“We are excited to build upon our successful partnership with Universal by adding the popular Trolls franchise into our collection,” said Jill Wilfert, vice president, licensing & entertainment for the LEGO Group. “The first film was a colorful celebration of positivity that appealed to a wide audience, and we see a lot of potential in the Trolls’ universe to inspire compelling, creative play experiences.”
DreamWorks Animation’s Trolls premiered in theaters in 2016 and has grown to become one of the largest global entertainment brands. The highly anticipated sequel, Trolls World Tour, will premiere in theaters globally Spring 2020, and episodes of the original series, DreamWorks Trolls: The Beat Goes On!, are now streaming on Netflix.
“We’re thrilled to be expanding our partnership with the LEGO Group to include the Trolls franchise,” said Joe Lawandus, senior vice president and general manager, North America Consumer Products, Universal Brand Development. “Our collaboration with the LEGO Group will bring the Trolls’ vibrant world to life with construction sets that inspire creativity and open up new and exciting play patterns for the brand.”
Details of the LEGO collection will be revealed at a later date.
Comments...
On 5/9/2019 at 9:16 AM, Satam said:"DreamWorks Animations Trolls premiered in theaters in 2016 and has grown to become one of the largest global entertainment brands."Wait...really?
Lol. I dont have kids of my own but I know this series is pretty popular with a young audience. Working in film and television myself it is a brand often mentioned/compared to when people are looking for that next successful childs property. That said at least in the case of this most recent film that extremely young audience doesnt equate as much to box office dollars. Its similar to how Transformers was in the 80s. Its a brand that was having mass success in the 80s toy isle and a large young audience on 80s television but you stick it in the theater in 87 and it bombs in part because parents dont want to go see it and the 6 to 12year olds who love it arent yet old enough to drive themselves to the theaters.
Not a Trolls person but Im curious why this deal wasnt worked out so there would be LEGO product on the shelf when the movie came and went a few weeks ago
Satam -
2019-05-09 @ 4:16 pm
"DreamWorks Animations Trolls premiered in theaters in 2016 and has grown to become one of the largest global entertainment brands."Wait...really?
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