Celebrity Moms and Mattel Celebrate First “Little Mommy Day”

Mattel, in honor of its popular baby doll brand Little Mommy™ – and in celebration of the special time that moms and daughters share – designated today, the day before Mother’s Day, as the first-ever “Little Mommy™ Day.” Inaugurated by several celebrity moms and their daughters, the new special day also recognized the importance of nurturing role-play for girls. To kick-off Little Mommy™ Day, Dayna Devon, host of “EXTRA,” and actress Denise Richards were on hand with their young daughters to co-host the first official Little Mommy™ Day Tea Party in Beverly Hills and share fun “mini-mommy” activities together.

The Little Mommy™ Day Tea Party brought three generations of women – mothers, daughters and their Little Mommy™ baby dolls – together to celebrate mommy-hood over tea-time and play-time. Each girl of honor “adopted” her very own Little MommyTM Sweet As MeTM doll – available in a variety of ethnicities with hundreds of combinations of hair color, eye color, facial expressions, outfits and more so each girl can find a baby she loves. Girls were then treated to a grand English-style tea party where they enjoyed a “three-generational” brunch with their mom and new Little MommyTM doll and took an “oath” to nurture and love their new doll.

“We know little girls look up to their moms as role models and observe all of the nurturing and caring actions they do each and every day. Little Mommy Day celebrates the special bond between moms and daughters and encourages mothers to be an active participant in their little girl’s world of imaginary role-play,” said Stephanie Cota, vice president of marketing for Mattel Girls. “Mattel is proud to offer a range of high quality, thoughtful Little Mommy baby dolls to help awaken the nurturing and caring ‘little mommy’ in all girls and facilitate this incredibly important play experience.”