Playmates Toys Beams Back To Star Trek

by Jay Cochran
July 13, 2021
From StarTrek.com:

Playmates Toys and ViacomCBS Consumer Products today announced that ViacomCBS has awarded the global toy company with the licensing rights for action figures, vehicles and ships, role play and other toy categories for all Star Trek properties. Playmates will launch its new Star Trek toy line in 2022, following Star Trek’s entry into kids’ content with the premiere of Star Trek: Prodigy, the first Star Trek series aimed at younger audiences.

Among the qualities Playmates will bring to the Star Trek Universe are its attention to brand detail, authentic portrait sculpting, and new product innovations it plans to introduce to its forthcoming Star Trek collections. Fans can look forward to a new lineup of action figures and accessories from Star Trek: Discovery, Star Trek: Lower Decks, Star Trek: Picard, other Star Trek series throughout the universe coming soon, and future selections from the expansive Star Trek Universe of series and motion pictures, including the Paramount+ CG-animated series Star Trek: Prodigy produced by Nickelodeon Animation Studio and CBS Studios. Details on forthcoming product lines from Playmates will be announced at a future date.

“As Star Trek readies to beam into the kids’ space for the first time with Star Trek: Prodigy on Paramount+, we are thrilled to also enter the toy aisle with Playmates, offering a new generation of fans out of this world toys that will allow them to embark on their own Star Trek adventures at home,” said Dion Vlachos, Executive Vice President, Hardlines and Retail, ViacomCBS Consumer Products. “Playmates Toys has deep experience in developing Star Trek figures and playsets – in fact, they helped to define and raise the stature of the range of collectibles. The expertise and ingenuity they plan to bring to figures, ships and more will elevate the play experience for kids and collectors alike.”

We’re excited to be transported back into the Star Trek Universe, a brand and world that we know very well,” said Karl Aaronian, senior vice president, Playmates Toys. “Our product team includes some lifelong super fans, like me, and we are honored to join with ViacomCBS again to help further engage fans with the wealth of new content coming as well as captivate a new generation of kids with the positive values that Gene Roddenberry introduced in his Trek world.”

Playmates was the master toy licensee for Star Trek from 1992–1999, launching award-winning collections of action figures and innovative accessories from Star Trek: The Next Generation, Star Trek: Deep Space Nine and classic Star Trek. In 2009, the company also released the official figures and accessories based on the J.J. Abrams Star Trek motion picture.

Star Trek: Discovery streams on Paramount+ in the United States, airs on Bell Media’s CTV Sci-Fi Channel and streams on Crave in Canada, and on Netflix in 190 countries.

Star Trek: Picard streams on Paramount+ in the United States, in Canada on Bell Media’s CTV Sci-Fi Channel and streams on Crave, and on Amazon Prime Video in more than 200 countries and territories.

Star Trek: Lower Decks streams exclusively in the United States and Latin America on Paramount+, on Amazon Prime Video in Australia, New Zealand, Europe, Japan, India and more, and in Canada, airs on Bell Media’s CTV Sci-Fi Channel and streams on Crave.
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Comments...

Last 10 comments - ( Read All Posts )
SpiderS - 2021-07-14 @ 12:32 am

Either way I'm sure they will have some classic line for all the rereleases of older Star trek figures playmates done in past.

Spack - 2021-07-13 @ 10:20 pm

Hmm, can a toy manufacturer sustain a line of Trek figures past the first wave these days? We have seen companies like Mezco and McFarlane launch a line only to explode above the launch pad. Prior to that we have DST who said and still says there is not enough interest in the brand for them to make a spaceship every 3 years.

So does Playmates know something these others dont? They did do a pretty complete and extensive line in the 90s in all kinds of scales and as rumor had it, flooded the market with too much product that caused them to tank. Perhaps they are back with lessons learned? I can't wait to see where this goes but definately not putting any $$ aside to purchase this time around. I have plenty of their 90s stuff that no one wants.

mako - 2021-07-13 @ 10:19 pm

Not a great time to pick up the Star Trek license, but at least Playmates has an active franchise again.

I was starting to think they had gotten out of toys.

TexasTauros - 2021-07-13 @ 8:54 pm

I really hope these are good... I've been waiting for a new series of Trek figures for sooooo long.

bgiles73 - 2021-07-13 @ 8:06 pm

I personally hope these are in the 4.5 inch scale of the originals, but if they are a 6 inch line I think some of you naysayers might just come around. I have continued to buy TMNT and Ben 10 figures over the years just to keep tabs on what Playmates is currently doing. Theirarticulation now is much better than what they did in the past. They recently did 6 inchfigures of Billie Eilish (While Im not a fan of her music or her) the action figure was really well done and had a photo real print on the face. I cant wait to see what they do for Star Trek. Really looking forward to new electronic ships, especially the USS Cerritos!

Lord_Scareglow - 2021-07-13 @ 7:38 pm
27 minutes ago, Mr_Scary92 said:

Well, I wouldn't set my hopes to high onseeing a kind of Black Series but with Star Trek characters.

No I kinda think that might be the direction this new series could be going in, I don't know why they wouldn't people have been asking for a Black Series style Star Trek line since forever, and Playmates isn't really doing anything big right now, they need a good collector line, this could probably be it, I don't know why they'd do some dinky barely posable stuff but hey it is Playmates, these could just be the old Playmates line with better faces ahahah.

Mr_Scary92 - 2021-07-13 @ 7:10 pm

Well, I wouldn't set my hopes to high onseeing a kind of Black Series but with Star Trek characters.

JayC - 2021-07-13 @ 7:10 pm
6 minutes ago, Satam said:

Fascinating.

LOL, I see what you did there

Satam - 2021-07-13 @ 7:03 pm

Fascinating.

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