Mattel’s Famous Die-Cast Brand Takes Center Stage at the 2007 SEMA Show

by Jay Cochran
August 27, 2007
Hot Wheels® today announced its partnership with the Specialty Equipment Market Association (SEMA) for the annual automotive aftermarket convention in Las Vegas. “Fueling the Passion for Hot Wheels®,” along with the legendary Hot Wheels® logo, will be present on all 2007 show-related materials and events – from t-shirts and show programs, to banquets and awards.

“Hot Wheels has been a participant at SEMA for many years, and we’re thrilled to kick off our 40th anniversary with an even bigger presence at this year’s show,” said Geoff Walker, vice president of Wheels Marketing, Mattel Brands. “The theme of ‘Fueling the Passion for Hot Wheels’ captures the influence the automotive industry has had on the Hot Wheels brand over the years, as well as our influence and inspiration on the industry.”

For this partnership, Hot Wheels® and SEMA will introduce the “Hot Wheels® Design Award” at this year’s show, which will be awarded to four customized vehicles that embody the essence of the Hot Wheels® brand, including speed, power, performance and attitude. Hot Wheels® also will present the “Best Custom Car” and “Best Custom Truck” awards, both new to the show, at the annual SEMA New Products Awards Breakfast.

“What makes Hot Wheels a great partner for SEMA is that the renowned die-cast brand truly mirrors all of the various areas within the automotive specialty equipment market,” said Peter MacGillivray of SEMA. “And, to have a celebrated brand like Hot Wheels play such a large role in our show, gets us, and our show participants, revved up for this year’s convention.”

During the week-long show, Hot Wheels® will make its mark throughout the convention center with life-size Hot Wheels® vehicles, various brand artifacts, memorabilia and collectibles, as well as participate in a variety of show events that celebrate the die-cast brand’s 40th anniversary.

The SEMA show will be held at the Las Vegas Convention Center, on October 29 – November 2. The annual show brings together aftermarket manufacturers with original equipment manufacturers from all over the world, creating the premier automotive specialty products trade event.


Search Online Stores for

Found on Ebay
Search Ebay for Now

MORE Hot Wheels

Advertise on
This site uses cookies for site configuration, advertising, and analysis. By using this site you accept our policies - Read Full Site Policy OK
Sign Up For The TNI Newsletter And Have The News Delivered To You!

Entertainment News International (ENI) is the #1 popular culture network for adult fans all around the world.
Get the scoop on all the popular comics, games, movies, toys, and more every day!

Contact and Support

Advertising | Submit News | Contact ENI | Privacy Policy

©Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. Contact us about any infringements right away - CLICK HERE