My daughter and friends loved these things and I got her every new character that came out. Typical Mattel logic. Take a property, make it wildly popular, make movies and cartoons and books and video games and take it to the peak.........and then drop it like 3rd period French class. Makes no sense. Then again, DC Super Hero Girls was a major hit. Oh, that's right, it wasn't at all. Way to tow the line Mattel. And what did you get playing ball? They let Ole Mackey Far snatch that license right out from under your noses.
