What To Expect For Mattel's New DC Figures In 2026 And 2027? - We Look At WWE For An Idea

by Jay Cochran
January 29, 2026
Earlier this week at the Nuremberg International Toy Fair we got our first look at new DC Comic figures coming from Mattel in 2026.

Mattel has confirmed the "Core" figures they showed at the event are coming in 2026 and that they will be 6.5" tall. They also confirmed that they will be doing at least one line of "Collector" type figures starting in 2027.

Everything beyond this point is MY SPECULATION based on things I have seen and heard but has not yet been officially confirmed by Mattel.




For a general idea of what I think we can expect for Mattel's "Collector" line in 2027 as well as pricing for both lines, we can look at their WWE action figure lines for a pretty good idea.

These new DC "Core" figures look to have around the same amount of articulation and accessories as their WWE Main Event Series figures which retail for around $12.95. I feel pretty confident in thinking that's what these new DC "Core" figures will cost.

As for getting an idea of what to expect for the DC "Collector" line from Mattel in 2027, I think we should look at Mattel's WWE Elite Series figures.

WWE Elite Figures are around the same scale as their Main-Event figures but have more articulation including things like Ab-joints and more accessories. They retail for $24.99

Shown below is one of Mattel's WWE Main Event Series And Elite Collection John Cena figures to show you the differences between the two different lines.

Mattel also does an even higher end line of figures for WWE called Ultimate Edition. Those have even more accessories and cost around $35. As of right now I have not seen anything to suggest that Mattel will do a DC equivalent for those, but seems like a logical assumption that eventually they will.

I expect the DC "Core" figures to start hitting shelves this summer with the DC "Collector" figures starting to hit shelves in early 2027. We will likely get our first looks of those figures at the end of this year or first thing next year.

Remember in 2020 Warner Bros. split the DC license up between Spin Master who got the more kid oriented part of the license and McFarlane Toys who got the more collector oriented part. McFarlane is continuing to release "Collector" stuff through the end of 2026 which is why you are not going to see Mattel's "Collector" stuff released until 2027.
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Comments...

Last 10 comments - ( Read All Posts )
AvengerK2 - 2026-02-12 @ 1:08 am

@Admiralty

If Mattel scales in line with the old DC Direct I think its the perfect compromise and Im all in then. Smaller than that and its going to be difficult.

By the way....my favorite is the 90s TV Flash that Mattel did....still have it.

Admiralty_Entertainment - 2026-02-12 @ 12:03 am
57 minutes ago, AvengerK2 said:

@Admiralty

I remember when Mattell billed their 6.5 inch DC TV and Movie figures (Kilmer Batman, Burtonverse Penguin, Linda Carter Wonder woman). They were good except for Kilmers likeness but like you said....a scale of their own which was either too small or too big depending on your overall collection.

I expect good vehicles from Mattel (although I love what I have from McFarlane and dont see swapping those out) but unless their collector level figures are on par with their WWE elite line scale wise or Masterverse.....Im out, its not worth it, I ll find what I want from international lines like I did for Marvel. Again I know Im the minority here.

Yeah, I picked up a bunch of those Mattel DC TV/Movie figures and still have them on display amidst DC Collectibles and Neca figures. They were their own weird scale but somewhat fudgeable enough to work.

As always, you do you in terms of what you collect! Everyone's preferences are their own and there's nothing wrong with that.

AvengerK2 - 2026-02-11 @ 10:48 pm

@Admiralty

I remember when Mattell billed their 6.5 inch DC TV and Movie figures (Kilmer Batman, Burtonverse Penguin, Linda Carter Wonder woman). They were good except for Kilmers likeness but like you said....a scale of their own which was either too small or too big depending on your overall collection.

I expect good vehicles from Mattel (although I love what I have from McFarlane and dont see swapping those out) but unless their collector level figures are on par with their WWE elite line scale wise or Masterverse.....Im out, its not worth it, I ll find what I want from international lines like I did for Marvel. Again I know Im the minority here.

AvengerK2 - 2026-02-11 @ 9:30 pm

@Jscott

You make great points. As a collector a line that mirrors WWE Elite in scale and detail appeals to me, it has a lot of potential and doesnt look odd next to the Mcafarlane figures I have. I can look to international companies to keep going with 7 inch scale if I have to but we ll see where Mattel takes it. I think their 6.5 scale is their attempt to keep collectors like me. We ll see what they end up looking like.

Youre right, most collectors likely want a scale same or close to Marvel Legends. Im the minority I know.

Admiralty_Entertainment - 2026-02-11 @ 9:21 pm
1 hour ago, Jscott991 said:

There's two sides to this, obviously. If Mattel goes Marvel Legends scale, then they will be seen to have listened to the thousands of collectors who have been clamoring for that since McFarlane (strangely) went with a slightly different scale. And if they stick with Masterverse scale (not likely at this point), they will be seen to have listened to McFarlane collectors who don't want to start completely over.

Cue Mattel going with an in-between scale that doesn't fit with *anything* just to annoy everyone!?

DCUC was taller than Marvel Legends at the time but smaller than Neca/WWE etc, so I wouldn't be surprised to see something similar again. Mattel did the whole 'new licensee, new scale' thing with WWE to clear the decks so people would have to buy their version of whatever character they wanted to fit in with new offerings,just like McFarlane did when they got the DC license, so I completely expect a break from McFarlane scale here. You'd think they'd go with a smaller scale anyway just to save on the plastic they have to put into figures as well as the higher levels of cross-compatibility with similar lines.

Jscott991 - 2026-02-11 @ 8:06 pm
19 minutes ago, AvengerK2 said:

Fingers crossed I hope Mattel knows a lot of collectors dont want to swap out entire collections unless its worth committing to it.

There's two sides to this, obviously. If Mattel goes Marvel Legends scale, then they will be seen to have listened to the thousands of collectors who have been clamoring for that since McFarlane (strangely) went with a slightly different scale. And if they stick with Masterverse scale (not likely at this point), they will be seen to have listened to McFarlane collectors who don't want to start completely over.

I think everyone is expecting Marvel Legends scale at this point. I think we'll know after this weekend. If those MOTU figures are Marvel Legends in scale, then I'd bet almost anything that is what the DC figures will be.

I'm not too worried either way. If Mattel treats the DC collector line like they treated Masterverse, then they will only release about 12 figures a year. What are the odds I will even want half of those? It will be like 5 years before Power GirI, Barbara Gordon Batgirl, or a decent non-movie Supergirl will appear. I won't be swapping out my McFarlane figures for years and years. So who really cares?

AvengerK2 - 2026-02-11 @ 7:49 pm

First of all McFarlane did an incredible job with vehicles and playsets especially considering scale. To be fair Mattel had great Bat vehicles in their premium line too...the Justice League Batmobile and Bat Pod great examples.

However.....Ive never collected 6 inch Marvel so I dont need comparable DC figures for that. I went with Marvel Select and ZDToys for my Marvel stuff (along with customs) so McFarlanes scale worked for me (mostly...he did have some scale and likeness issues).

If Mattel goes with the 6.5 inch scale they used at the end of their DC run then I wont be replacing my McFarlane DC figures....Im too deep into that collection. BUT.....if Mattel mirrors their WWE Elite scale (6.5 to 7 inch) similar to NECA then count me in Im ready. Ive customized a lot of WWE figures to work with my McFarlane DC figures and they sit really well together.

Fingers crossed I hope Mattel knows a lot of collectors dont want to swap out entire collections unless its worth committing to it.

JayC - 2026-02-11 @ 4:54 am
When you hit a button, the hood opens to reveal a weapons bay. Also included is a disc-firing Bat-Drone in the Weapons Bay which can be attached to a 6.5 Batman figure and be used as a jet-pack. Figure will be sold separately. Look for this to be released later this summerShown below via ComicBook.com are official images for Mattel's upcoming 6.5" Scale DC Bat-Link Batmobile vehicle.The new Bat-Link system will allow you to transform the base vehicle into different configurations. This new vehicle will stretch over 16 inches long and was built for 6.5-inch figures.When you hit a button, the hood opens to reveal a weapons bay. Also included is a disc-firing Bat-Drone in the Weapons Bay which can be attached to a 6.5 Batman figure and be used as a jet-pack. Figure will be sold separately. Look for this to be released later this summer.

Batfreak87 - 2026-02-04 @ 3:38 am
On 1/29/2026 at 3:58 PM, Admiralty_Entertainment said:

Remember these 'ultimate' Batman concepts that were floating around from a Mattel designer that they pitched but never went anywhere? I wouldn't be surprised to see something in that sort of vein resurrected for this run at the higher price point, and frankly I'm all for it!

Taking the license down the WWE model makes a lot of sense, especially as WWE has been a very solid performer for Mattel for over a decade straight. Something relatively cheap (but not bad) for the kiddos that parents want to give a Batman figure to, an upgraded 'main' line that puts them equivalent to Marvel Legends, and a collector-focused 'ultimate' line for the biggest characters seems a very sensible approach.

I just wish we were getting Mattel collector lines for tie-in to the DCU movies now. We're still waiting on a 'Superman' Guy Gardner, Hawkgirl or Engineer from Todd, and I don't like the odds of them ever happening at this rate.

Yeah I agree- these Batman renditions from mattel in the past could be in the future, I'd be all for it. These look very nice.

Admiralty_Entertainment - 2026-02-01 @ 8:36 pm
On 1/31/2026 at 6:28 AM, Emnems80 said:

I don't own/collect any WWE Elite/Ultimate figures. What scale are they? I do have some MOTU Masterverse figures, any similarities to those?

WWE figures are somewhat similar to Masterverse (or the other way around given that the WWE line came first). Bigger than 6 inch, not quite 7 inch (NECA scale) - probably around 6.5 - 6.75 inches, so a tad too tall to work with comic Marvel Legends, definitely too tall to work with MCU Legends or Star Wars Black Series.

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