Hasbro, a leading games, IP and toy company, today announced a new licensing partnership with Legendary Entertainment timed to the highly anticipated live-action Street Fighter movie arriving in theaters October 16, 2026. The collaboration will bring the film’s iconic characters to life through a line of action figures, toys, and collectibles, extending the experience from the big screen into the hands of fans worldwide.
Hasbro’s legacy with the Street Fighter franchise stretches back to the arcade-era phenomenon Street Fighter™ II: The World Warrior, when the company created a popular line of action figures, vehicles, and playsets that helped bring the game’s iconic characters from the arcade into fans’ homes worldwide.
“Returning to Street Fighter is more than a collaboration – it’s a homecoming rooted in one of the most influential video games of all time,” said Tim Kilpin, President of Toy, Licensing, and Entertainment at Hasbro. “Our work on Street Fighter II: The World Warrior gave us firsthand insight into what makes these characters so iconic. That connection to the franchise’s origins allows us to honor its legacy while delivering new products that capture the spirit, style, and energy fans have embraced for decades.”
“We’re thrilled to partner with Hasbro to bring the iconic Street Fighter film and experience into the homes of devoted fans,” said Amber Sheppo, SVP of Consumer Products & Partnerships at Legendary. “Legendary has a proven track record of translating beloved IP with passionate fan bases into cultural moments through our films, and we can’t wait to see audiences around the globe engage with the full Street Fighter universe both in theaters and at home.”
Hasbro aims to bring its signature, high-quality product innovation to this legacy franchise and will be sharing more information in the coming months.
Street Fighter, based on Capcom’s iconic and globally successful video game franchise, will be released in theaters on October 16, 2026. The film boasts a star-studded cast, including Noah Centineo (Ken), Andrew Koji (Ryu), Callina Liang (Chung-Li), Joe “Roman Reigns” Anoai (Akuma), David Dastmalchian (M. Bison), Cody Rhodes (Guile), with Curtis “50 Cent” Jackson (Balrog), and Jason Momoa (Blanka), and many others.
So surprised that Mattel didn't get the line given the WWE cast and their existing WWE x Street Fighter line. If they're doing a collector line, then Hasbro is still the best option for likenesses. It'll be interesting to see, but based on the designs in the poster, I don't feel a great pull towards picking any of them up at this stage. I expect there will be something on show at Toyfair, so we'll see what the actual things look like.
With the popularity of the video game, I can see Hasbro doing not only the figures but a ring or another type of small playset.?????
21 hours ago, Lord_Scareglow said:The guy who plans Ken and the guy who play He-Man are not the same Actor, He-Man is Nicolas Galitzine and Ken is Noah Centineo (or w.e)
16 hours ago, memocromatico said:Noah Centineo was attached to playing He-Man a while back, maybe that's where Emnems' confusion comes from
Damn, didn't even realize it wasn't the same dude. I must have locked in his name in my memory when he was first attached to play He-Man. What can I say, old age ?
14 hours ago, memocromatico said:Noah Centineo was attached to playing He-Man a while back, maybe that's where Emnems' confusion comes from
Oh that makes sense, I didn't know this.
either way however I highly doubt that Hasbro and Mattel figures will have cross compatibility because they tend to use very different joints, I mean anything is possible, but not the same actor so00.
What I like best about Jadas Street Fighter line is their inclusion of special move effects/accessories. And still for a decent price.
Hasbro is not always good at including newly sculpted effects when needed. For one example, theyve made 6 Gambit figures in Legends, and we still dont have a good card throwing effect. All of them have the same tiny, half-hearted reused card throwing effect, except the two that didnt have any effects at all.
That said, I am curious to see what Hasbro can do with this license.
6 hours ago, Emnems80 said:Being the same actor, I wonder if we will be able to head swap the MOTU Chronicles He-man with SF Ken (assuming the two lines will be the same scale).
Maybe, I don't think Mattel plans for a lot of headswaps in their figures. I remember wanting to try kit bashing between Hasbro and Mattel a while back and they just aren't even close ?
4 hours ago, Lord_Scareglow said:The guy who plans Ken and the guy who play He-Man are not the same Actor, He-Man is Nicolas Galitzine and Ken is Noah Centineo (or w.e)
Noah Centineo was attached to playing He-Man a while back, maybe that's where Emnems' confusion comes from
I can't wait to see Cammy in action...?????
2 hours ago, Emnems80 said:Being the same actor, I wonder if we will be able to head swap the MOTU Chronicles He-man with SF Ken (assuming the two lines will be the same scale).
The guy who plans Ken and the guy who play He-Man are not the same Actor, He-Man is Nicolas Galitzine and Ken is Noah Centineo (or w.e)
11 hours ago, memocromatico said:I feel the same way about this as I do about the MOTU movie figs, Im cautiously optimistic. Ive always wanted SF figures and being movie based makes me wonder if theyll work in my toy world
Being the same actor, I wonder if we will be able to head swap the MOTU Chronicles He-man with SF Ken (assuming the two lines will be the same scale).
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