Fox Developing A Toys “R” Us Reality Competition Series

Toys “R” Us, through its Toys “R” Us Studios division in collaboration with Known Originals, is reportedly creating a competition series titled Toys “R” Us Family Faceoff in partnership with Fox Alternative Entertainment, as stated by Deadline.

The series will focus on families competing within an expansive toy store, featuring a variety of nostalgic and currently popular toys and games from well-known classic toy brands.

Kim Miller Olko, President of Toys “R” Us Studios, will serve as executive producer alongside Brad Roth and Ross Martin from Known. The agreement was negotiated by UTA on behalf of Toys “R” Us Studios and Known Originals.

“Toys “R” Us Family Faceoff represents an evolution of the family-friendly competition genre, appealing to fans who love the iconic toys and games we all grew up with…and some new ones, as well,” said Allison Wallach, Head of Fox Alternative Entertainment. “Add to that Toys “R” Us at the center of it all, with larger-than-life challenges that integrate the world’s most favorite toys and games, it will be an hour of fun for the whole family.”

“Play is essential for everyone, no matter their age. It brings joy, fosters connection, and is simply fun. That’s why Toys “R” Us holds a special place in our hearts,” added Miller Olko. “This show will capture that magic, offering a nostalgic nod while being fresh, dynamic, and full of surprises.”

“The name Toys “R” Us carries a deep cultural meaning and can inspire breakthrough storytelling for audiences of all ages,” added Brad Roth, President, Known Originals. “We’re thrilled to partner with Toys “R” Us Studios and Fox Entertainment Studios as together we create the future of brand-inspired entertainment, a remarkable example of how brands can partner with Hollywood in new and exciting ways.”