Netflix Acquires Ben Affleck’s AI Company InterPositive
by Shawn Kirk
March 6, 2026
Netflix, finding themselves with some extra pocket money after not buying Warner Bros., announced the acquisition of InterPositive, the technology company founded by Ben Affleck that develops AI-powered filmmaking tools. Netflix is bringing in InterPositive’s entire team through this acquisition, with Affleck joining as Senior Advisor. Affleck shared the following as part of the announcement:
“In 2022, I spent a lot of time observing the early rise of AI in production. As a filmmaker, I could see how these models came up short. For artists to apply these tools towards telling the stories we dedicate our lives to, they need to be purpose-built to represent and protect all the qualities that make a great story: the nuances of filmmaking, the predictable — and unpredictable — challenges of production environments, the distortion of a lens or the way light shape-shifts across a scene.
We also need to preserve what makes storytelling human, which is judgment. The kind that takes decades to build, experience to hone and that only people can have. I knew I had a responsibility to my peers and our industry, to protect the power of human creativity and the people behind it. In creating InterPositive, I sought to do just that.
Together with a small team of engineers, researchers and creatives, I began filming a proprietary dataset on a controlled soundstage with all the familiarities of a full production. I wanted to build a workflow that captures what happens on a set, with vocabulary that matched the language cinematographers and directors already spoke and included the kind of consistency and controls they would expect.
Intensive research and development led to our first model, trained to understand visual logic and editorial consistency, while preserving cinematic rules under real-world production challenges such as missing shots, background replacements or incorrect lighting. We also built in restraints to protect creative intent, so the tools are designed for responsible exploration while keeping creative decisions in the hands of artists — and ensuring that the benefits of this technology flow directly back to the story they're trying to tell.
The results of this foundational work were deliberately smaller datasets and models focused on filmmaking techniques — rather than performances — creating tools that artists can use, control and benefit from.
From the invention of the moving image to the transition to digital, from motion capture to virtual production, technology has evolved alongside the artists who use it. Our shared commitment to continuing this legacy makes joining together a natural next step, in addition to Netflix's decades of experience applying and scaling technology responsibly. Our values, combined with our complementary strengths, will ensure these tools are used with the same care and responsibility with which they were built.
I couldn't be happier for this work to continue with the team at Netflix, and look forward to providing the broader creative community with access to what we build and the future we're working towards together.”
Member Comments
Search Online Stores for Star Wars
Shopping links on this site may generate revenue when a purchase is made.
More
__scaled_800.jpg)
