Hasbro and GAIM Unveil New Linear Hasbro Legends Channel

Hasbro Entertainment and Get After It Media (GAIM) are launching Hasbro Legends, a new linear TV channel that will bring Hasbro’s renowned brands to U.S. broadcast audiences. Hasbro Legends will debut across GAIM’s national broadcast footprint, reaching more than 70 million homes across the U.S. launch, with additional distribution to come across streaming platforms, including GAIM’s upcoming owned and operated digital ecosystem, Heartland+.

“This is what happens when my inner kid/fan takes over—and I love it,” remarked Otto Padrón, Co-President/COO of GAIM. “We are beyond honored and thrilled to team up with Hasbro. I grew up with G.I. Joe and Power Rangers, and now we get to bring these legendary brands to broadcast television at scale.”

“Our focus is on meeting audiences where they are and how they consume content today,” said Yannick Ferrero, SVP, Content Distribution & Digital at Hasbro Entertainment. “With Hasbro Legends, we’re bringing our brands to broadcast at scale, reaching new audiences and creating opportunities for partners across linear and digital platforms.”

Programming on Hasbro Legends will showcase content from Hasbro’s extensive IP library, focusing on beloved classics such as G.I. Joe, Jem and the Holograms, My Little Pony, Power Rangers, and Transformers. Fans can look forward to seeing their favorite characters and stories on broadcast and streaming platforms alike.