GIJoe 'A Real American Hero' Action Figures Celebrates 25th Anniversary

In 1982 Hasbro introduced a new line of products that changed the landscape of boys action figures: G.I. JOE A REAL AMERICAN HERO. The innovative line of 3-3/4-inch, fully articulated and fully poseable action figures complete with molded uniforms, gear and vehicles, quickly became one of the most memorable toy lines of the 1980s.

The A REAL AMERICAN HERO line launched not only a successful line of toys, but was also represented in an animated series and in a Marvel Comics series. Over the years, the G.I. JOE vs. COBRA storyline provided an opportunity to introduce more than 500 figures, including some ‘real-life’ people, such as Sgt. Slaughter and William “Refrigerator” Perry.

Now, twenty-five years later, Hasbro will commemorate the anniversary with the release of a special edition series of A REAL AMERICAN HERO figures that features the twenty-five most popular characters in the history of the line.

G.I. JOE A REAL AMERICAN HERO sets

(Approximate retail price of $25.00; Ages: 5 & up; Available: Summer 2007)

Sure to delight fans both new and old, 25th Anniversary Figures are all new sculpts and the most detailed and articulated G.I. JOE figures ever! Hasbro kick-offs the anniversary with the release two special-edition sets, each containing five classic G.I. JOE characters from the A REAL AMERICAN HERO line. Characters include G.I. JOE force’s fearless patriots DUKE, SNAKE EYES, GUNG HO, SCARLET and ROAD BLOCK, as well as their slithery adversaries COBRA COMMANDER, DESTRO, STORM SHADOW, BARONESS and a COBRA TROOPER. Each pack also comes with a sound box in the shape of the G.I. JOE logo that plays the beloved theme from the G.I. JOE A REAL AMERICAN HERO animated series.

G.I. JOE A REAL AMERICAN HERO single packs

(Approximate retail price of $6.00; Ages 5 & up; Available: Fall 2007)

Each of the fifteen 3-3/4-inch figures – in replica G.I. JOE packaging circa 1982 – will feature new sculpts, enhanced articulation, and a base stand featuring the character’s name.



Hasbro’s G.I. JOE brand revolutionized the toy industry and forever altered the way boys play with the advent of the action figure in 1964. G.I. JOE has been among the most popular boy brands of all time and has provided millions of boys with endless backyard adventures. Throughout its 43-year history, the G.I. JOE brand has constantly evolved, keeping relevant to new generations through new toy trends and innovations such as the ADVENTURE TEAM and KUNG-FU GRIP of the 70s and the A REAL AMERICAN HERO line of the 80s. For more information about G.I. JOE, visit www.gijoe.com. For information about the Official G.I. JOE Collector’s Club, call (817) 448-9863, or visit www.gijoeclub.com.

Hasbro (NYSE:HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.