Upcoming LOTR Toys For 2004

by Jay Cochran
January 12, 2004



The Final Installment To The Award-Winning Trilogy Receives Extensive Toy Treatment Including New Collector Sets and Gift Packs

Action Figures Utilize Innovative Laser Scan Technology to Recreate the Remarkable Likeness of Their Film Counterparts

New York, NY –Three films to rule them all! The incredibly successful and award-winning The Lord of the Rings movie trilogy has become a classic in its own time. On the heels of New Line Cinema’s most recent blockbuster, the third and final installment, The Lord of the Rings: The Return of the King, Toy Biz releases a highly detailed and innovative toy line throughout 2004 to commemorate all three films.

The new The Lord of the Rings line allows fans and collectors alike to finish the battle for Middle-earth. There is something for everyone as Toy Biz continues to expand its universe with new characters and sculpts in its new The Lord of the Rings Collector Series Action Figures and new scene-specific gift packs. Available in special updated movie specific packaging, these incredible collections allow fans another opportunity to gather their favorite characters from all three installments of the groundbreaking trilogy as well as all-new, never released figures including the spine-tingling Fell Beast.

The following is a listing of the newest delicately sculpted, action-oriented line-up:

The Lord of the Rings Collector Series Figures SRP $5.99
Now the world can collect figures from all three films with the new The Lord of the Rings Collector Series. With laser-scanning technology, each sculpt is developed as a 6" scaled replica of their movie star inspirations. Kids and collectors will continue to be impressed with the value and authenticity of this line, undeniably captured through character-specific deco, accessories and battle features. Four assortments are planned for each movie in the historic trilogy, for a total of 12 assortments to collect!

THE FELLOWSHIP OF THE RING ASST 1 Available January 2004
 Twilight Ringwraith with Sword Jabbing Action
 Galadriel, Lady of Light
 Strider with Sword Slashing Action
 Boromir with Battle Attack Action
 Frodo with Sword Attack Action
 Twilight World Frodo with Sword Attack Action
 Prologue Elven Warrior with Elven Armor & Weapons
 Twilight Ringwraith

THE FELLOWSHIP OF THE RING ASST 2 Available January 2004
 Legolas with Dagger Slashing & Arrow Launching Actions
 Gimli with Axe Throwing Action
 Gandalf the Grey with Light Up Staff
 Witchking Ringwraith with Sword Lunging Action
 Arwen with Light Up Evanstar
 Elrond with Elven Sword Attack Action
 Bilbo with Traveling Gear

 Elrond in Robes
 Gil-Gilad with Spear Attack Action
 Elendil with Sword Attack Action
 Moria Archer with Evil Goblin Armor
 Lurtz with Real Arrow Launching Action
 Birthday Bilbo

THE FELLOWSHIP OF THE RING ASST 4 Available October 2004
 Gandalf The Grey
 Superposeable Strider
 Superposeable Boromir
 Isildur
 Bilbo Transfixed

THE TWO TOWERS ASST 1 Available January 2004
 Helm's Deep Aragorn with Sword Slashing Action
 King Theoden In Armor with Sword Slashing Action
 Smeagol with Electronic sound base & authentic movie phrases
 Eowyn with Sword Slashing Action
 Eomer with Sword Attack Action
 Crossbow Uruk-Hai with Real Crossbow Firing Action
 Saruman the White with Staff Raising Action & Eye of Sauron Palantir

THE TWO TOWERS ASST 2 Available January 2004
 Helm's Deep Legolas with Shield Skateboard
 Gollum with Electronic sound base & authentic movie phrases
 Gandalf The White with Staff Extending Action
 Frodo with Light Up Sting Sword
 Berserker Uruk-Hai with Sword Swinging Attack Action
 Treebeard with Branch Lifting Action

THE TWO TOWERS ASST 3 Available July 2004
 Superposeable Helms Deep Aragorn
 Isengard Orc with Axe
 Superposeable Frodo
 Boromir in Armor with Cloven Horn of Gondor
 Gamling in Rohan Armor with Weapons
 Superposeable Gollum with Squishy Fish

THE TWO TOWERS ASST 4 Available October 2004
 Legolas with Knife Throwing Action
 Theodred, Son of Theoden
 Gates of Mordor Sam
 Superposeable Uruk Hai Warrior Shagrat

THE RETURN OF THE KING ASST 1 Available January 2004
 Aragorn King of Gondor with Sword slashing action & Anduril Sword
 Pippin in Armor with Removable Helmet & Sword; sword slashing action
 Haradrim Archer, Fully Armored Evil Warrior
 Legolas with Weapon Wielding Action

THE RETURN OF THE KING ASST 2 Available March 2004
 Faramir in Gondorian Armor with Sword Slashing Action
 Merry in Rohan Armor with Sword Slashing Action
 King Of The Dead (Glow in the Dark Figure)
 Morgul Lord Witch-King with Mace Wielding Action

THE RETURN OF THE KING ASST 3 Available July 2004
 Superposeable Shelob
 Coronation Arwen
 Superposeable Gollum with The One Ring & Interchangeable Heads
 Superposeable Coronation Gimli
 Ringwraith with Sword Lunging Action
 Uruk-Hai Warrior with Bow Shooting Action

THE RETURN OF THE KING ASST 4 Available October 2004
 Mount Doom Frodo
 Denethor
 Prologue Smeagol
 Gorbag with Webbed Frodo Accessory
 Gondorian Guard

The Return of the King Deluxe Roto Assortments SRP $9.99
Bigger is better as Toy Biz gives fans more of their favorite characters with these scaled 8-12” fully poseable figures. These highly detailed action figures are a must-have collectible and come packaged with character specific accessories that truly bring the figures to life.

ASST 2 January 2004
 8.5” Gimli
 12” Witchking Ringwraith

ASST 3 July 2004
 10" Attack Troll
 11" Eomer

ASST 4 October 2004
 8.5” Frodo
 8.5” Sam
 10” Gandalf The White

Deluxe Talking Gollum
Available, SRP $19.99

Ah, the most precious new toy from Toy Biz, we swears it! He mesmerized moviegoers as one of the most spectacular CGI characters ever, and now the unforgettable Gollum is ready to transform into the hottest toy of the year. This 12-inch bendy wire figure will come with an electronic talking base with two buttons to activate speech -- one for Gollum and one for Sméagol phrases. To complete the look, the package includes two interchangeable heads that allow fans to transform the intriguing character into either of his personalities -- the suspicious, convincing Gollum or the sweet, eager-to-please Sméagol. Features over 20 phrases and the “Wish for a Fish” song.

The Lord of the Rings Twist-Ems
Available July 2004, SRP $4.99

This twisted take on The Lord of the Rings characters is unlike any other. Your favorite characters from the trilogy are brought to humorous existence with twist-powered, character dedicated action features. You’ll get a kick out of watching these caricatures walk, glide and crawl! Actor likenesses are vividly captured with the utilization of laser-scanning technology.

 Aragorn (Viggo Mortensen)
 Legolas (Orlando Bloom)
 Gimli (John Rhys-Davies)
 Frodo (Elijah Wood)
 Ringwraith
 Gollum

Electronic Andruil, Sword of King Elessar
Available, SRP $14.99

The last descendant of ancient kings, Aragorn is fated to claim the long empty throne of Gondor in Minas Tirith, should he prove himself worthy. With the power of Andúril, King Elessar rides out at the head with his forces to answer the threat of Mordor and confront the darkness that seeks to destroy them. This 30-inch replica features button-activated battle sounds and authentic elvish writing along the blade.

Deluxe Fell Beast Available July 2004, SRP $19.99
This rotocast figure captures the most dreadful beast of Middle-earth in wondrous detail. Riding upon the backs of these huge Mordor-bred, winged creatures, the evil wraiths or Nazgul are their master's eyes in battle and his scouts in the hunt for the Ring. The Deluxe Fell Beast measures 28” from head-to-tail and wing-to-wing and comes complete with a Dark Rider. There is no corner of Middle-earth the wraiths cannot reach upon the backs of the Fell Beasts!

Gift Packs
Brilliant packaging sets the stage for recreating pivotal scenes from the historical The Lord of the Rings trilogy. Characters are authentically decorated in scene-specific clothing and accessories, and each set features at least one exclusive figure:

Available July 2004, SRP $24.99

Includes Aragorn, King of Gondor, Arwen, Eomer, King of the Riddemark, Lady Eowen and an exclusive Faramir, Prince of Ithilien.

August 2004, SRP $34.99

Includes Aragorn, Gandalf the White, Gimli, Legolas and an exclusive Mouth of Sauron figure on Horse.

For more information about New Line Cinema’s The Lord of the Rings trilogy, visit www.lordoftherings.net

Toy Biz is a division of Marvel Enterprises, Inc. (NYSE: MVL). With a library of over 4,700 proprietary characters, Marvel Enterprises, Inc. is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused in three areas: entertainment (Marvel Studios) and licensing, comic book publishing and toys (Toy Biz). Marvel facilitates the creation of entertainment projects, including feature films, DVD/home video, video games and television based on its characters and also licenses its characters for use in a wide range of consumer products and services including apparel, collectibles, snack foods and promotions. Marvel's characters are created by its comic book division, which continues to expand its leadership position in the U.S. and worldwide while also serving as an invaluable source of intellectual property. For additional information visit the newly revised Marvel Web site at https://www.marvel.com(https://www.marvel.com.

Founded in 1967, New Line Cinema is among the entertainment industry's leading independent producer and distributor of theatrical motion pictures. New Line licenses its films to ancillary markets including cable and broadcast television as well as to international venues. The company, which is a subsidiary of Time Warner Inc., operates several divisions including in-house theatrical distribution, marketing, home video, television, acquisitions, production, licensing and merchandising units.


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