'Speed Racer' Zips Into McDonald's for the Newest Happy Meal Toy Collection
by Jay Cochran
May 09, 2008
Beginning today and through June 5, young guests at McDonald's can bring home the excitement of the new, live-action "Speed Racer" movie with their Happy Meals. Inspired by Warner Bros. Pictures' and Village Roadshow Pictures' "Speed Racer," opening nationwide in theaters and IMAX on May 9, the new Happy Meal collection will be available at participating McDonald's restaurants nationwide, while supplies last.
Offering a peek into the exciting world of "Speed Racer," McDonald's new Happy Meal collection offers kids a chance to create their own high-octane adventures. This collection boasts eight different toy action vehicles modeled after racecars in the film and eight different Speed Racer-themed accessories. Each action vehicle is capable of performing a unique stunt and the different models include Speed Racer's Mach 5 and Rex Racer's Mach 4, as well as cars driven by Speed's rivals Taejo Togokhan, the Grey Ghost and others. The fashionable Speed Racer-themed accessories are trendy, lifestyle items such as purses and jewelry, including a blinged-out racecar and Chim Chim charm. Each customer will receive one of eight high-action vehicles or one of eight fashionable accessories in their Happy Meal.
"'Speed Racer' is a cultural phenomenon that parents recognize and know that their kids will enjoy as well," said Rebecca Anderson, Marketing Manager for McDonald's USA. "We are excited to bring together two timeless icons, McDonald's Happy Meal and Speed Racer, for adventurous fun for kids of all ages."
The "Speed Racer" Happy Meal toys are recommended for children ages three and over. McDonald's restaurants also offer Happy Meal toys suitable for children under age three to customers upon request.
McDonald's guests also have the opportunity to enjoy food choices with their Happy Meals, including Apple Dippers (fresh, peeled apple slices) served with low-fat caramel dipping sauce, and beverage choices including low-fat white Milk Jugs, served in easy to handle containers.
Read More Miscellaneous