Hasbro Unveils the Hottest Toys and Games in New Shop-at-Home Catalog

by Jay Cochran
March 28, 2006

Fans of Hasbro Inc.'s (NYSE: HAS) vast portfolio of toy and game brands now have a new way to see and purchase their favorite products. This week, Hasbro unveils its first-ever direct-to-consumer catalog featuring some of the Company's best-loved toy and game brands, including TIGER ELECTRONICS, PLAYSKOOL, MY LITTLE PONY, STAR WARS, TRANSFORMERS, LITTLEST PET SHOP, MILTON BRADLEY and PARKER BROTHERS. A second consumer catalog will be mailed prior to the holiday season.

"With the strongest portfolio of toy and game brands in the business, Hasbro is providing consumers with a convenient way to shop for their favorite products in the comfort of their own home," said Ed Kriete, senior vice president of marketing for Hasbro. "And because Hasbro manufacturers products for kids and adults of all ages, consumers will find something on everyone's wish list."

The 68-page full-color catalog is broken down into four sections--Preschool; Girls; Boys; and Electronics and Games--making it easier for consumers to find what they are looking for. An "at-a-glance" section at the front of the catalog identifies all Hasbro brands found in the catalog.

The Preschool section leads off the catalog with a description of PLAYSKOOL's new AGES & STAGES system, which makes choosing the right toy at the right time easier than ever. The system uses a series of icons that illustrate what kind of play the toy encourages, such as "Let's Move," "Let's Figure it Out," and "Let's Discover."

The Girls section highlights several popular brands, including MY LITTLE PONY, LITTLEST PET SHOP and FURREAL FRIENDS. The Boys section showcases some of Hasbro's most well-known brands, including STAR WARS, TRANSFORMERS, G.I. JOE, NERF and SUPER SOAKER. And, the Electronics and Games section features products from the best-selling TIGER ELECTRONICS line and perennial favorites from PARKER BROTHERS, such as CLUE, TRIVIAL PURSUIT, MONOPOLY, SCRABBLE and YAHTZEE.

Hasbro is providing two ways for consumers to order the products featured in the catalog--by visiting their favorite toy and game retailer or by visiting Hasbrotoyshop.com, the online toy and game store recently launched by Hasbro. Hasbrotoyshop.com offers consumers a rich immersive experience with the Company's extensive library of toys and games. Consumers can also sign up for special offers and promotions at the online store.


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