Toy sales in 2008 were driven by video game properties and summer movies, making the category a strong one at retail throughout the year. DC Direct had the top three spots on the sales chart in 2008, with The Dark Knight: The Joker 1/6-Scale Collector Figure (APR080295) as the top-selling item of the year, and the World of WarCraft Series 3 (APR080319) and Series 2 (NOV070314) Master Case Assortments at #2 and #3. Kotobukiya was driven by film and video games, with products placing at #4, #5, #9, and #10. Diamond Select Toys placed at #6 and #7.
These are based on Total Retail Dollar Sales of Products Invoiced in 2008