NECA & 343 Announce Partnership For New Line Of Halo Merchandise Including 1:4 Scale Action Figures
by Jay Cochran
November 13, 2013
National Entertainment Collectibles Association (NECA), entertainment conglomerate and global leader in licensed consumer goods, has partnered with 343 Industries for a new worldwide merchandise program for “Halo®”, the award-winning franchise that has shaped video game and entertainment history.
"We are thrilled to be part of a franchise with such wide-reaching impact," said Joel Weinshanker, president and COO of NECA. "Bringing the rich universe of Halo to tangible form is an honor, and we'll be working closely with 343 Industries to ensure Halo's loyal fans around the world are pleased with the result."
The new line will be available to consumers beginning in April 2014, and will include a wide assortment of products, including 1:4 scale action figures, mini figures, DOT-approved motorcycle helmets, prop replicas, board games, and HeroClix miniatures games for a variety of platforms.
“We love seeing the Halo worlds and aspects of its universe being translated into new forms and functions, but it’s rare that we get the chance to see its rules, modes of play and strategies reinterpreted through another lens, so we couldn’t be happier to return to the world of HeroClix and Halo with our old friends at NECA and the broader partnership, with replicas, large scale action figures and more is going to bear some amazing fruit. But I won’t lie, the idea of cruising around on my motorbike with a Halo-inspired DOT approved helmet gives me goose bumps,” said Frank O’Connor, Franchise Development Director of 343 Industries.
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