The MY LITTLE PONY Project: 25 Ponies for 25 Years

by Jay Cochran
September 11, 2008
Hasbro, Inc.’s (NYSE: HAS) iconic MY LITTLE PONY brand will culminate its year-long global 25th birthday celebration with “The MY LITTLE PONY Project: 25 Ponies for 25 Years” gallery exhibition. The special one-night only event will take place on September 18th at the Chelsea Art Museum in New York City and will showcase “The MY LITTLE PONY Project: 25 Ponies for 25 Years” collection for the first time in its entirety. The ponies, created by pop culture influentials such as David Arquette and Courteney Cox, Leah Remini and LeAnn Rimes, will be auctioned off by in support of Give Kids The World Village, a nonprofit organization that provides week-long vacations to Central Florida to children with life-threatening illnesses and their families. The general public can also participate in the auction, which will run from September 18 through October 2 by visiting

Created in honor of the brand's 25th birthday, “The MY LITTLE PONY Project: 25 Ponies for 25 Years” initiative invited international pop culture influentials including celebrities, fashion designers, artists, collectors, and kids to design a collection of 25 one-of-a-kind MY LITTLE PONY 18-inch figures.

Each of the following individuals has created a unique 18-inch MY LITTLE PONY figure for auction:

- Television and film personalities: David Arquette and Courteney Cox, Leah Remini, John Stamos

- Musicians: Deborah Gibson, Amy Grant, LeAnn Rimes

- Fashion influentials: Kimora Lee Simmons for Baby Phat, Lisa Pliner, wife of shoe designer, Donald Pliner

- Artists: Jon Burgerman, Toki Doki, Catalina Estrada, Jim Houser, Klor (123 Klan), Junko Mizuno, Claw Money, Junie Moon, Tado

"The MY LITTLE PONY Project: 25 Ponies for 25 Years” collection will also include several ponies created by MY LITTLE PONY enthusiasts from around the globe, chosen as part of an online contest. Custom ponies were designed by children from Ireland, Mexico, Australia and the United States and one adult from the MY LITTLE PONY collector community.

“We are in awe of the creativity and enthusiasm that celebrities, artists and fans have shown in designing their one-of-a-kind ponies for 'The MY LITTLE PONY Project',” said Valerie Jurries, Global Vice President of Marketing for Hasbro’s MY LITTLE PONY brand. “Together with all ‘The MY LITTLE PONY Project’ participants, we are proud to celebrate the 25th birthday of a brand that has touched the hearts of millions of young girls across the world, while supporting Give Kids The World Village.”

“Give Kids The World is incredibly honored to partner with Hasbro and its MY LITTLE PONY brand; their compassion and generosity are truly overwhelming. Magic and enchantment play an important role not only in the MY LITTLE PONY brand, but also in the lives of the special children we serve, creating the happiness that inspires hope," said Pamela Landwirth, president, Give Kids The World.

Hasbro officially launched the program earlier this year with the unveiling of the first two custom ponies: Silver Pony, a pony made from 100% sterling silver designed by Hasbro, and TWINKLE HOPE, a pony designed for Give Kids The World. In addition to the auction, the MY LITTLE PONY brand is proud to support Give Kids The World with a donation of $75,000. A 4.5-inch version of the TWINKLE HOPE pony will be available for purchase as part of the MY LITTLE PONY fall 2008 toy line.

Hasbro is working with renowned creative New York-based agency Thunderdog Studios and online auction marketplace, to bring this exciting project to life.

For more information on “The MY LITTLE PONY Project: 25 Ponies for 25 Years” program and to view portions of the collection, please log onto The general public can participate in the auction from September 18 to October 2 by visiting
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Last 10 comments - ( Read All Posts )
RC_rika - 2008-09-11 @ 9:21 pm

Some of them are really beautiful. Not all of the designed ponies are up yet, but if you go to their site, a few are up. The one Leann Rimes did is pretty, probably one of the best! :)

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