Mega Bloks and Barbie Give Building Toys a Stylish Makeover This Holiday
by Jay Cochran
December 04, 2012
This holiday season, Mega Bloks and Barbie are transforming construction play for girls with the launch of Mega Bloks Barbie – the first-ever Barbie building collection designed specifically for girls. Debuting at retail on December 12th, Mega Bloks Barbie invites girls to build, design and decorate their own Barbie world with compatible playsets and mini-fashion figures. From a Luxury Mansion to a Fashion Boutique and even Barbie doll’s signature pink convertible car, Mega Bloks Barbie is making over one of the fastest growing toy categories, one pink block at a time.
Combining girls’ love of storytelling and customization with construction play, the Mega Bloks Barbie line encourages girls to build and play. By capitalizing on the inherent nature of imaginative Barbie role play, every design element in the Mega Bloks Barbie collection encourages girls to create, customize, design, style and accessorize over-and-over again even after they are done building.
“Mega Bloks and Barbie know how girls play. Through our collective brand heritage and expertise in product research and development, we have created a completely new Barbie play experience,” said Vic Bertrand, Chief Innovation Officer, MEGA Brands. “With a focus on creative play and customization, the possibilities for girls are endless.”
Bringing together Mega Bloks’ 27 years of building toy expertise and Mattel's five decades of insights on what girls love with the Barbie brand, these two industry leaders have joined forces to create an entirely new offering in the fast-growing building toy category.
“Mega Bloks Barbie is unique in that every playset combines customization and building with imaginative, open-ended storytelling that girls love,” said Stephanie Cota, Senior Vice President Global Marketing, Barbie, Girls and Games at Mattel. “In true Barbie style, Mega Bloks Barbie invites girls to build, explore and play in her fabulous and fun world.”