MY LITTLE PONY Brand Enthusiast Fashion Figures
by Jay Cochran
August 16, 2016
Integrity Toys, Inc., under license from Hasbro, Inc., has officially released its first six “<3 MLP” (pronounced “heart M-L-P”) fashion figures, a collection that was announced late last year. This high-end collectible series is inspired by and made to honor the fans of the MY LITTLE PONY brand.
This special-edition collection includes six fashion dolls and figures inspired by MY LITTLE PONY brand enthusiasts and fans of all ages. Each fan figure keeps the theme of their favorite MY LITTLE PONY character, wearing clothing and accessories inspired by that pony, complete with a “cutie mark” on their respective figures.
The six figures include:
• sonic_rainboom_92, a fan of RAINBOW DASH;
• sparkling_stargazer, a fan of TWILIGHT SPARKLE;
• rare_form_21, a fan of RARITY;
• appleofmyeye, a fan of APPLEJACK;
• kind_pegasus95, a fan of FLUTTERSHY; and
• okie_dokie_party, a fan of PINKIE PIE.
“With beloved characters and messages of friendship, the MY LITTLE PONY brand has captivated fans of all ages through unique and engaging stories” said Alain Tremblay, marketing director of Integrity Toys, Inc. “We are so excited to showcase and honor their fandom through this unique and trendy series of collectible 12-inch figures”. Vaughn Sawyers, head designer for Integrity Toys added, “As MY LITTLE PONY fans are as firmly entrenched themselves in popular culture as the brand itself, and with fans on our own design team, we felt that now was the perfect time for a collection like this. Our lead designer for this collaboration, Jessy Ayala, is a MY LITTLE PONY fan himself, as are many members of our team, so we believe that brings additional authenticity to the project.”
The <3 MLP figures are done in 1:6 scale (approximately 12 inches tall) in limited editions of 500 pieces per style.
This is not the first time Integrity Toys has teamed up with Hasbro, Inc. Integrity also has been producing JEM AND THE HOLOGRAMS collectible dolls under license from Hasbro, Inc. for the past few years.