The Hasbro Booth At SDCC Update

by Jay Cochran
July 20, 2007
On Friday, July 27 @ 12:45 pm, legendary Marvel Comics icon STAN LEE will be visiting HASBRO’s booth at San Diego’s Comic-Con International. Stan is being presented with his very own Marvel Legends Stan Lee action figure, a figure created by HASBRO as an exclusive product for the 2007 convention. (Marvel Legends Stan Lee action figure info below.)

In addition to Stan Lee’s ceremony, Hasbro is offering visitors to its booth (#3213) an opportunity to share in the excitement of some of 2007’s most exciting toys:

TRANSFORMERS continues to be the must-see movie of the summer, and Hasbro’s expanding line of Transformers Movie toys is every bit as exciting!

STAR WARS is celebrating its 30th Anniversary this year and Hasbro has begun rolling out a series of 60 special-edition figures commemorating the anniversary. You’ve got to see these! In addition, Hasbro, Lucasfilm and Make-A-Wish have partnered to commemorate the life of a very special Star Wars fan, Katie Johnson, with the Comic-Con exclusive R2-KT figure.

The G.I. JOE “A Real American Hero” line of action figures that we all grew up loving in the ‘80s has turned twenty-five, and Hasbro is introducing 25 throwback figures in celebration! You can also meet legendary G.I. Joe personality and WWE superstar SGT. SLAUGHTER who will be in Hasbro’s booth on Friday, Saturday and Sunday.

MARVEL has experienced an incredible year with the success of films including SPIDER-MAN 3, FANTASTIC 4: RISE OF THE SILVER SURFER and GHOST RIDER. Hasbro has shared in this excitement and success with toy lines supporting each of these action-packed movies. Stop by the booth to see what’s next for these awesome lines.

INDIANA JONES will be returning to the big screen in ‘08, and Hasbro is thrilled to have been awarded the toy license for the brand. Come by Hasbro’s booth for a sneak peek of what’s to come from Hasbro leading up to next year’s big movie.


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