Jada Toys' Chub City Car Brand to Be Featured in Kids Meals at BURGER KING Restaurants Nationwide in February

by Jay Cochran
February 08, 2007
Jada Toys'™ Chub City® line of tricked out rides with attitude receives a promotional boost in February when Burger King Corporation launches a worldwide Kids Meal program featuring four toys derived from the hip and edgy character and vehicle-based brand.

Chub City, one of the nation's hottest toy lines, is the brainchild of leading die-cast and radio control manufacturer Jada Toys. The toy line is currently supported by Wal-Mart, Toys"R"Us, Target, Kmart, and K•B Toys, among others, and is on 11,000 shelves globally.

Starting Feb. 12, participating BURGER KING® restaurants will spotlight the four Chub City premiums, while supplies last, in a worldwide campaign that is expected to reach millions of restaurant guests across the globe. The featured toys include a "Street Ride," "Rollin SUV," "Shift Launcher," and "Pedal Launcher," each to be accompanied by colorful decals which allow kids to customize their Chub City toy.

The Chub City promotion at BURGER KING® restaurants will be driven through an extensive marketing program that includes 15-second television spots, downloads at www.bk.com/myway (live 2/12/07), in-restaurant merchandising and inclusion in the BURGER KING® Adventures newsletter.

"Since its debut, Chub City has been recognized as one of the freshest properties out in the marketplace," said Marlene Cuesta, Vice President of Licensing for Jada Toys. "With licensees already on board we are very excited to take Chub City to the next level by expanding the product line and continuing to grow our licensee partners."
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