Hasbro Announces Dungeons & Dragons Kre-O
by Jay Cochran
July 16, 2013
In anticipation of Comic-Con International in San Diego, Hasbro, Inc., announced today the expansion of their KRE-O construction brand to include DUNGEONS & DRAGONS, the iconic fantasy entertainment brand from Wizards of the Coast, a subsidiary of Hasbro, Inc. Fans at Comic-Con should stop by the Hasbro booth on Friday, July 19 at 9:00-10:00a.m. for a chance to receive a special edition KRE-O DUNGEONS & DRAGONS collectible poster while supplies last and view early KREON models. Kids and fans will be able to find KRE-O DUNGEONS & DRAGONS building sets at retail locations in January, 2014.
The KRE-O brand also celebrates the upcoming launch of the recently announced KRE-O CITYVILLE INVASION line at Comic-Con where visitors will be among the first to see the sets featuring DR. MAYHEM who has created a supernatural squad to aid him in world domination. Hasbro has changed the face of brick-based play with the introduction of innovative SONIC MOTION TECHNOLOGY seen for the first time in the KRE-O CITYVILLE INVASION line inspired by the new CityVille Invasion app by ZYNGA. Building sets equipped with SONIC MOTION TECHNOLOGY emit sound waves which trigger specific movements in special KRE-O bricks, creating a live action scene within the set. Fans can stop by the Hasbro booth to see SONIC MOTION TECHNOLOGY in action for the first time, get the first look at the exciting new world of KRE-O CITYVILLE INVASION, and see everything the evil DR. MAYHEM has in store for CityVille! The CITYVILLE INVASION line will be available at all major retail locations in early August. Families can also download the KRE-O CITYVILLE APP now on iTunes and Google Play.
“Since launching the KRE-O brand over two years ago, we’ve been able to tap into some of Hasbro’s most iconic brands and premier pop-culture licenses and bring them to life in a whole new way for kids and fans,” said Kim Boyd, Senior Global Marketing Director for the KRE-O brand, Hasbro. “We are excited to add fantasy inspired sets featuring DUNGEONS & DRAGONS as well as CITYVILLE INVASION to the KRE-O portfolio which also includes TRANSFORMERS, G.I. JOE and STAR TREK.”
Never before seen KRE-O STAR TREK, KRE-O TRANSFORMERS and KRE-O G.I. JOE building sets will also be on display in the Hasbro booth. Fans won’t want to miss these new reveals including the U.S.S. VENGEANCE ship from the hit movie, STAR TREK INTO DARKNESS from Paramount Pictures, directed by J.J. Abrams, which lands on shelves this fall.