Hasbro & LEGO Making Products For Blizzard Entertainment’s Overwatch

by Jay Cochran
May 22, 2018
Hasbro, Inc. today announced that they have signed a licensing agreement with Blizzard Entertainment to become the global master toy licensee for the Overwatch franchise. Hasbro will create a wide range of play experiences including NERF products, games and more, based on the growing Overwatch universe and its characters.

Overwatch is a highly-stylized team-based action game set in Earth’s near future. Featuring 27 playable heroes with unique powers and abilities, Overwatch immerses players in intense multiplayer showdowns where they must band together to keep the world safe from rising conflict. Overwatch is also the basis for the Overwatch League, the first major global city-based esports league, featuring teams from Asia, Europe, and North America.

“We are thrilled to announce this partnership with Blizzard for the Overwatch franchise,” said Samantha Lomow, senior vice president, Hasbro. “The roster of bold, diverse characters, and a passionate following of more than 40 million players have inspired our teams to create an amazing product line that will not only appeal to the passionate Overwatch fan base, but also attract new fans into the Overwatch universe.”

“Overwatch has really taken on a life of its own with our global community, so it’s been important to us to work with partners who share our passion and commitment to quality when it comes to translating the spirit of the game into new real-world play experiences,” said Matthew Beecher, VP, Blizzard Consumer Products. “With Hasbro's rich history of innovation and a long track record of bringing amazing worlds to life for new audiences, we couldn’t imagine a better or more appropriate teammate.”


The fight for the future will reach a new stage in January 2019, when Hasbro releases Overwatch blasters in its NERF Rival line. Additional product categories will be launched Fall 2019 in the US and international markets.

Activision also announced that LEGO has plans for multiple Overwatch building sets across various price points.
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