2011 Toy Fair: Bandai's Ben 10 Overview

by Jay Cochran
February 10, 2011
Inspired by Cartoon Network’s top-rated, Emmy Award-winning television franchise, Bandai America Incorporated’s Ben 10™ toys mark their sixth year at retail in 2011. Ben 10 consistently ranks as one of the top ten action figure brands, according to The NPD Group, and enjoys an enduring loyalty amongst its most ardent fans.

Based on the Cartoon Network original series, the 2011 product line includes action figures, role-play items, vehicles, and play sets. Three new items stand out in this already stellar line up.

Plumber Tech Kit ($29.99 SRP – Fall 2011):

Wield the most powerful weapon in the universe. State of the art battle gear is at your fingertips with this multi-function piece of alien tech. Kids can convert the high-tech case into 5 different toys, each with different play patterns:

- Deluxe Blaster
- Mini Blaster
- Super Decoder
- X-Ray Scanner
- Multi Scope
- Sounds/lights/voices delivered through universal “Power Core.”
- Featured in Fall 2011 show.

Ultimate Chest Badge ($19.99 SRP – Fall 2011):

Now kids can have all their favorite alien voices at their command with the new Ultimate Chest Badge. A turn of a dial and a smack to the badge like Ben does and they can hear the voice of their favorite characters from Alien Force or Ultimate Alien series.

- 14 alien voices
- Spikes eject when unit is pressed indicating Ultimate Alien mode
- Lights / Sound effects

Ultimate Ultimatrix ($24.99 SRP – Fall 2011):

The most advanced andaesthetically designed Ultimatrix to date. The detailed inlay of the watch and translucent materials let the wearer see the inner workings while being able to search for Azmuth’s secret signature. The newest Ultimatrix displays a sequence of lights and futuristic sounds allowing its owner to imagine the ultimate Ben 10 transformation!

- Lights
- Sounds
- Signed by Azmuth

Be sure to let us know what you think of these new toys below in our comment section and stay-tuned to TNI thoughout the week for more Power Rangers coverage and other products from the 2011 New York Toy Fair.


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