2012 NYTF: Hasbro Star Trek Kre-O First Look

by Jay Cochran
February 10, 2012
Hasbro, Inc. announced today it has entered into agreement with CBS Consumer Products to manufacture and globally market a variety of products based on the STAR TREK property beginning in 2013. The toy line will launch in support of the STAR TREK movie sequel from Paramount Pictures, which will open May 17, 2013.

“The STAR TREK property is an entertainment giant known by millions across the globe and Hasbro is thrilled to be working with CBS Consumer Products to bring the franchise to life in toy form”

Leading the product offering from Hasbro will be a line of premium KRE-O STAR TREK building sets featuring fantastical spaceships and legendary characters from the franchise. The KRE-O STAR TREK sets will offer high-quality KRE-O bricks as well as new KREON figures in the likeness of popular characters. Among its additional new play experiences, Hasbro will also offer robust line of roleplay toys for kids and fans to act out the intergalactic saga as well as select new figures.

“The STAR TREK property is an entertainment giant known by millions across the globe and Hasbro is thrilled to be working with CBS Consumer Products to bring the franchise to life in toy form,” said John Frascotti, chief marketing officer, Hasbro, Inc. “As a global branded play company, Hasbro delivers the best properties in a variety of formats to consumers around the world. We’re excited to offer fans the opportunity to experience icons of STAR TREK in exhilarating new ways with our KRE-O building sets as well as with new roleplay items and more.”

“Hasbro and STAR TREK have always been known as innovative brands,” said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products. “Bringing them together in this new toy line will give fans of the entire STAR TREK franchise new ways to experience the final frontier, including the first complete construction program.”

STAR TREK will mark the third major entertainment property to be featured in the KRE-O line from Hasbro. The Company successfully introduced the KRE-O brand in 2011 with building sets featuring its globally popular TRANSFORMERS characters. In 2012 Hasbro continues the KRE-O TRANSFORMERS line and is introducing KRE-O BATTLESHIP building sets based on its gaming property and upcoming live action movie BATTLESHIP, from Universal Pictures. More details about Hasbro’s STAR TREK product offerings will be announced at a later date.



Be sure to check back to TNI tomorrow evening (2/11) as we will be kicking off our coverage of the New York Toy Fair with a detailed look at the Hasbro showroom.
Image 1 of 8
1 of 8
Image 2 of 8
2 of 8
Image 3 of 8
3 of 8
Image 4 of 8
4 of 8
Image 5 of 8
5 of 8
Image 6 of 8
6 of 8
Image 7 of 8
7 of 8
Image 8 of 8
8 of 8



FIGURES SHOPPING ONLINE

MORE 2012 New York Toy Fair

Read More 2012 New York Toy Fair


advertise here








Reviews

Entertainment

Customs

DC Comics





Entertainment News International (ENI) is the popular culture network for fans all around the world.
Get the scoop on all the popular comics, games, movies, toys, and more every day!

Contact and Support

Advertising | Submit News | Contact ENI | Privacy Policy

©Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. Contact us about any infringements right away - CLICK HERE