Dark Horse Deluxe Partners With Toy2R To Distribute Limited Edition Hellboy Mini-Qee
by Jay Cochran
February 20, 2013
At this year’s International Toy Fair, Dark Horse revealed what is sure to be one of the year’s most-talked-about toy releases! Hong Kong’s innovative designer-toy company Toy2R will produce a new range of 5” vinyl figures in their popular “Mini-Qee” format, putting their unique design spin on Mike Mignola’s popular Hellboy character.
Mike Mignola’s Hellboy has emerged as one of the classic comic book characters of the modern day, spawning a successful series of graphic novels, motion pictures, animation, interactive games, and toy lines. Excitement around this character is at an all-time high, as Mignola takes him back to whence he came in the smash-hit series Hellboy in Hell, currently in its third issue.
Raymond Choy’s Toy2R is recognized as being among the first companies to explore the potential of the designer/art toy movement since their arrival in 1995. Choy managed to turn his passion for collectible toys into an internationally known company, which today continues to push the boundaries of product design, art, and graphics.
“We couldn’t be more excited to be involved in this program,” Dark Horse Product Development head David Scroggy said. “We have worked with Toy2R for many years, and to see their fun take on Hellboy is a thrill. These vinyl figures will be in very tight edition quantities, so we expect a quick sellout of most of the variants.”
Toy2R’s trademark Qee format gives Hellboy a new look, altering his appearance in several ways, all of which were personally approved by Mignola. The results have already gotten comics fans and toy collectors alike talking, after they were revealed on Tomopop last week. All three were on display at the Dark Horse exhibit booth at this year’s Toy Fair at the Jacob Javits Center.
Dark Horse Comics is the exclusive North American distributor of the Hellboy Mini-Qee line and will handle sales to the specialty market in Europe and other territories. Toy2R will be the exclusive sales entity to Asian territories.
Slated for release in July 2013, the figures will be produced in various limited edition sizes, all with a retail price of $19.99.
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