The folks who work on the new Indiana Jones toy line at Hasbro have agreed to do a regular Q&A session with us here at TNI regarding their new toy line hitting shelves now.
TNI: With the Indiana Jones movie come and gone now, will it be difficult to keep retailers interested in stocking this line with nothing like a movie promoting it externally? Already readers are complaining that the Last Crusade wave is next to impossible to find. Is Hasbro taking steps to address this and can they insure consumers that both the Last Crusade and Temple of Doom figures will see as good a distribution as the Raiders and Crystal Skull waves did?
Hasbro: Like with Star Wars, we do our best to forecast ahead of time what the right mix will be, but once we have started shipping figures there is little we can do to control the mix at the store level, and it is really up to the consumer response to direct the sell-through (i.e. whether there are enough kids to take away all the extra Indy figures, enough collectors to pull through the secondary characters, etc). When new waves come in we do prioritize shipping, so that is one way we control what goes out to stores, but overall, when stores replenish depends on consumer takeaway. We are not shorting the figures from either the Last Crusade or Temple of Doom waves, but how fast they get out there to stores depends on the store-level sell-through of IJ figures, when stores need another shipment, and what wave is scheduled to ship at the time.
TNI: Any thought of doing some type of deluxe 3 3/4" ARK toy that lights up or has sounds. Something the really re-creates the opening of the Ark scene from the first movie?
Hasbro: That's an interesting idea, but we have no plans to do another 3-3/4" Ark.
TNI: Will we see a Marcus Brody figure released?
Hasbro: It's unlikely that we'll get to him.
If you would like to ask a question of this team, head over to our FORUMS and post it. We may use it in a our next Q&A which will take place on August 15.
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