Lazer Tag Returns In 2008

by Jay Cochran
February 14, 2008
Experience the thrill and competition of LAZER TAG like never before as Hasbro Inc. (NYSE:HAS) takes the popular game to the next level with new features including a videogame attachment for solo play. The LAZER TAG 2-IN-1 system brings the action to life with tactile elements that allow players to customize their taggers and actually feel the thrilling game of electronic tag.

“The LAZER TAG game combines the competitive, action-packed fun of videogames with energetic, active play,” said Sharon John, General Manager, toy marketing, Hasbro. “We are excited to reintroduce this popular game with new technology and innovative features.”

Get ready to experience LAZER TAG like never before… Each LAZER TAG 2-IN-1 system comes complete with two taggers, two green dot sights for trouble-free targeting and two SHOT BLAST attachments featuring pump action for bigger blasts. Whether taggers are playing head-to-head or engaging in team play, the thrill of LAZER TAG is heightened by lights, sounds and new features including: a Rumble Pack tells players when they’ve been hit, a Recoil Feature is engaged with every shot fired, the Shield Button protects players from incoming fire, and a Manual Reload feature to restock ammo after ten shots. All LAZER TAG blasters feature a smart rail system allowing players to modify their tagger with new accessories and weapons to fit their mission.

In the mood for a battle but don’t have an opponent? The LAZER TAG 2-in-1 system also allows taggers to enjoy the fast-paced action of LAZER TAG anytime, in the comfort of their home. The high-tech system features the videogame attachment that connects to the tagger and plugs into the TV for a first person blaster game of LAZER TAG. Players will enjoy challenging battle in a variety of cool, virtual locations while feeling all the rumbles and recoils along the way.

The LAZER TAG 2-in-1 system (ages 8 years and up) will be available this fall for an approximate retail price of $79.99. Twelve “AA” batteries are required but not included.
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