Play Imaginative Announces DC Comics Justice League "New 52" Super Alloy 1/6 Scale Figures

by Jay Cochran
January 18, 2013
Play Imaginative announces a premium lineup of quality collectible figures featuring characters from the DC Comics: The New 52 comic books. In 2013, the Super Alloy Collectible Figure product line will grow to include "New 52" Superman, Green Lantern, Batman, and The Flash. The figures will be produced in 1/6 scale, at approximately 12 inches in height.

Play Imaginative has been working closely with Warner Bros. Consumer Products to produce truly exceptional products that will excite fans and collectors. With additional accessories and various electronic functions within the figures, "The New 52" Super Alloy Collectible Figures will be among the top-of-the-range quality products in the action figure industry.

"We are very excited with our upcoming Super Alloy Collectible Figures for DC Comics. There is currently a void of die-cast metal alloy collectible figures, especially of western comic characters. This multi-territory licensing deal is a start in expanding the high-end action figure market, and providing consumers and retailers with more choices," Mr. Jacky Teo, Business Development Director at Play Imaginative commented.

The Super Alloy Collectible Figure is a premium line of quality collector figures ranging from 1/12 to 1/4 scale, made of 45-90% die-cast metal alloy, and featuring up to 60 points of articulation.

The New 52 Super Alloy Collectible Figures will be released according to the following approximate release dates:
The New 52 Super Alloy Superman - May 2013
The New 52 Super Alloy Green Lantern - August 2013
The New 52 Super Alloy Batman - October 2013
The New 52 Super Alloy The Flash - December 2013

Play Imaginative has an official multi-territory licensing deal with Warner Bros. Consumer Products, on behalf of DC Entertainment, for the DC Comics Justice League Super Alloy 1/6 Scale Collectible Figures product line. The territories included in the licensing deal are United States, Canada, Mexico, United Kingdom, Germany, Spain, Belgium, Netherlands, Luxembourg, France, Italy, Russia, United Arab Emirates, Kuwait, India, China, Hong Kong, Macau, Taiwan, Japan, South Korea, all of South East Asia, Australia and New Zealand, with exception of the key region of Latin America.


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