Spin Master Announces Three-Year Toy Licensing Agreement With Warner Bros. Consumer Products - What Does It Mean For DC Comic Action Figures?

by Jay Cochran
December 26, 2018
Spinmaster last week released a press release stating that they have entered into a 3 year agreement with Warner Bros. Consumer Products (WBCP) which includes allowing them to make DC Comic based things like remote control and robotic vehicles, water toys and games and puzzles type products.

While not 100% clear, this doesn't seem like something that will effect the production of action figures from Mattel who had been the master toy license holder for DC for many years now. We've reached out to Mattel to see if we can get any clarification from them and will update you if we hear anything back.


See the press release below from Spinmaster:

Press Release:

Spin Master Corp. (TSX:TOY; www.spinmaster.com), a leading global children's entertainment company, announced today that it has entered into a three-year global licensing agreement with Warner Bros. Consumer Products (WBCP). Beginning Spring 2020, Spin Master will be a new toy licensee for DC in the boy's action category, remote control and robotic vehicles, water toys and games and puzzles.

"Partnering with an iconic brand like DC is a major milestone for Spin Master and is part of our strategy to invest in successful licenses to further grow and diversify our business," said Ben Gadbois, Spin Master's Global President and COO. "Children everywhere have been entertained and inspired by DC Super Heroes™ and Super-Villains™ for more than 80 years and we're honoured to be a part of that storytelling and imagined play. We are looking forward to bringing Spin Master's renowned innovation to the toy line and to sharing more details about this exciting partnership in the new year."

Spin Master continues to build a strong portfolio of licensed products, including its 10-year licensing partnership with FELD Entertainment as the worldwide master toy partner and the soon to be launched line of Monster Jam® trucks. Spin Master was recently recognized for its leadership in licensing by Kidscreen, who named Spin Master #1 in Licensing on the 2018 Hot 50 Companies ranking.

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Comments...

Last 10 comments - ( Read All Posts )
Goldbug - 2020-05-01 @ 9:17 am

New waves of these are showing up at Target.

Lex Luthor, Wonder Woman, Batwoman, are some of the ones I have heard being found.

supermancrotch - 2020-01-27 @ 11:15 pm

My whole family and myself love this 4" line!!!!!!!!!!!!!!111

Its awesome!!!!!!!!!!!!!!!

In Mexico is available in Liverpool and Amazon Mexico

elongatedman - 2020-01-27 @ 6:01 am
13 hours ago, JayC said:

Whether you like these figures or not, you gotta give Spin Master credit for coming up with such a diverse range of characters right out the gate.

they look great and seeing killer mouth make me want to see him made in the new mcfarlane line

perceptions1 - 2020-01-27 @ 2:22 am

I was lucky to get 2sets of both superman and aquaman 2 packs. They're awesome!

JayC - 2020-01-26 @ 4:55 pm
5 hours ago, Goldbug said:

some more pics have showed up from an Indonesian retailer on Facebook

Whether you like these figures or not, you gotta give Spin Master credit for coming up with such a diverse range of characters right out the gate.

Goldbug - 2020-01-26 @ 11:40 am

some more pics have showed up from an Indonesian retailer on Facebook

Belmont13 - 2020-01-19 @ 9:05 pm

I saw these at Target today and I kind of liked the look of them, not enough to collect them, but still for toys aimed at kids they look pretty good. If they tweaked the torso a little bit and added some articulation these would be a whole lot better.

JayC - 2020-01-19 @ 1:40 pm

This guy has the Aquaman vs Black Manta 2 pack

Goldbug - 2020-01-19 @ 12:34 pm

well Walmart has posted a pic of Wonder Woman 4"

SubZero - 2020-01-10 @ 3:29 pm
3 hours ago, JayC said:

Spin Masters continues to churn out the characters for their new DC Comics 4" line of action figures. This time with a new three pack titled "Swamp Showdown" that features variant Batman and Robin figures as well as a new Killer Croc one. Shown below is an image of the set found out in the wild via Dewey Manimal System. Thanks to tycondriusfitz for the heads up.

That looks like an Oakland Athletics Batman

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