EA aquires yet another developer

Hypnotix Team Joins EA Tiburon; Critically Acclaimed Development Team Relocates to Florida to Develop Arena Football Videogames

ORLANDO, Fla.--(BUSINESS WIRE)--July 27, 2005--Electronic Arts Inc. (Nasdaq:ERTS) today announced that the development team at Hypnotix, Inc. has joined EA's Tiburon studio to develop action-oriented games, the first of which will be Arena Football(TM) based on the Arena Football League(TM) (AFL(R)) license. Hypnotix is best known for developing the popular Outlaw Golf(TM) and Outlaw Volleyball(TM) series of games. The team has relocated to Orlando, Florida, from Little Falls, New Jersey. Terms of the transaction were not disclosed.

"EA Tiburon shares our enthusiasm for sports and our passion for making great games. By joining EA, we are becoming part of a world-class studio organization, home to some of the industry's top designers, best artists and most sophisticated technologists. We couldn't be more excited," said Mike Taramykin, President of Hypnotix.

"Arena Football will be a completely new football experience. Hypnotix' proven ability to deliver creative gameplay and unforgettable sports experiences makes them perfectly suited to create this new franchise and develop new action-oriented games in the future," said Steven Chiang, VP and General Manager of EA Tiburon. "They are a great addition to our studio."

The first Arena Football game will ship at the beginning of the 2006 AFL season. Over the next four years, EA SPORTS(TM) will partner with the AFL on both media and retail marketing.

Home to over 500 of the industry's top game makers, EA Tiburon is a key EA development studio focused on the production of interactive entertainment for the PlayStation(R)2 computer entertainment system, the PlayStation(R), PSP(TM) (PlayStation(R)Portable) system, Xbox 360(TM) and Xbox(R) video game system from Microsoft, the Nintendo GameCube(TM), Game Boy(R) Advance, Nintendo DS(TM) and the PC. The award-winning EA Tiburon is responsible for the Madden NFL Football franchise as well as NASCAR(R), NCAA(R) Football and NFL STREET franchises.