EA teams up with the Grammys

by Three Storms
September 1, 2005
EA and the GRAMMY Foundation(R) Announce GRAMMY Pro Session: Video Game Music And Sound Design; Groundbreaking Partnership Introduces High School Students to Careers in Interactive Music Composition and Sound


Electronic Arts Inc. (NASDAQ:ERTS), the world's leading interactive entertainment company, and the GRAMMY Foundation(R) today announced GRAMMY Pro Session: Video Game Music And Sound Design. This innovative collaboration is the latest chapter in EA's and the Foundation's ongoing education initiatives. The GRAMMY Foundation's unique Pro Session series gives students an insider's view into careers in the music industry. On Oct. 17 at EA's Los Angeles studio, sixty high school students will inaugurate the first-ever Pro Session focused on game music and sound. Designed to educate and inspire, this Pro Session will bring high school music students closer to a career in interactive entertainment by taking them behind the scenes to learn about the creative process and gain practical experience in music composition and non-linear sound design for videogames.

The Pro Session: Video Game Music And Sound Design curriculum will introduce students to the philosophies and logic of interactive sound design and composition. Using EA's critically acclaimed WWII-inspired action game Medal of Honor European Assault(TM) and the whimsical simulation game The Sims(TM) 2 as the backbone of the curriculum, students will compose two minutes of nonlinear music and interactive sound that will be played in an EA game environment. The students will add to their hands-on experience by engaging with EA's award-winning music authors and engineers. While at EA, students will receive advice and constructive feedback on their projects from Neil Young, VP and General Manager of EALA, Steve Schnur, Worldwide Executive of Music and Music Marketing at EA, Erik Kraber, Lead Sound Designer at EA, and special guest Michael Giacchino, whose music composition credits include Medal of Honor(TM), as well as TV shows, "Lost", "Alias" and the motion picture The Incredibles.

The first GRAMMY Pro Session: Video Game Music And Sound Design is open to local L.A.-area schools and GRAMMY(R) Signature Schools. Any student that seeks to participate online can find more information at (www.grammyintheschools.com) by selecting the Pro Sessions link.

Over the course of the year, additional Pro Sessions will be held in Orlando, Fla., Vancouver, B.C., San Francisco and Chicago.

"We are delighted to team up with EA as a leader in interactive entertainment to provide students with the tools and instruction to create video game music and sound design," said Neil Portnow, Recording Academy(R) and GRAMMY Foundation President. "With a variety of career choices in the music business, we are committed to exposing students to every available opportunity in order to help them achieve their professional dreams."

Recently named Vice Chairman of the GRAMMY Foundation, Schnur noted, "This is a great moment in the evolution of music and entertainment education. We are honored to be partnering with the GRAMMY Foundation and to be the first interactive entertainment company that opens its doors to music students nationwide. We hope that the Pro Session will help inspire some of today's young adults to consider a musical career in interactive entertainment."

"This effort further extends EA's Education Initiative -- whether it's art, math, computer science, storytelling, or music, we want to inspire kids to excel at school so they achieve their dream of growing up and creating great games," said Steve Seabolt, VP, University and Marketing Education at EA. "We couldn't imagine a better partner than the GRAMMY Foundation. Their stellar reputation for providing students with music industry opportunities and interactive learning experiences is recognized the world over."

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2005, EA posted revenues of $3.1 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at https://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO, Medal of Honor, Medal of Honor European Assault and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

About the GRAMMY Foundation

The GRAMMY Foundation was established in 1989 to cultivate the understanding, appreciation and advancement of the contribution of recorded music on American culture -- from the artistic and technical legends of the past to the still unimagined musical breakthroughs of future generations of music professionals. The Foundation accomplishes this mission through programs and activities that engage the music industry and cultural community as well as the general public. The Foundation works in partnership year-round with The Recording Academy to bring national attention to important issues such as the value and impact of music and arts education and the urgency of preserving our rich cultural heritage. For more information, please visit www.GrammyintheSchools.com.



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