JAKKS Pacific Signs TV Games License for World Wrestling Entertainment

MALIBU, Calif.--(BUSINESS WIRE)--Nov. 16, 2004--JAKKS Pacific, Inc. (Nasdaq:JAKK) announced a worldwide licensing agreement with World Wrestling Entertainment (WWE(R)) to develop and market WWE(R) TV Games, a plug-it-in and play gaming system with multiple games based on WWE superstars, in one single controller.

WWE TV Games will feature new games based on top WWE Superstars from the past to the present, and is slated to launch in 2005. All that is needed to play the TV Games products are batteries and a TV -- no videogame consoles or gaming cartridges are required. Simply plug the TV Games product into the A/V jacks of any standard television set, turn it on and play! The lightweight, compact, all-inclusive controller houses a combination of videogames with all of the hardware and software built right in. This technology allows gaming fans to enjoy a number of videogames with just one single purchase.

According to Jennifer Richmond, Senior Vice-President of Licensing and Media for JAKKS Pacific, JAKKS plans on releasing multiple TV Games products based on the WWE brand. "Both TV Games and WWE are exceptional brands that complement each other, and it is a natural progression for the two brands to align."

"JAKKS has demonstrated its expertise in developing WWE products that epitomize our brand and which are compelling to our fans," commented Donna Goldsmith, Senior Vice President of Consumer Products, World Wrestling Entertainment. "We are excited to expand the WWE brand by combining its unique personality with JAKKS' exceptional TV Games product to effectively extend the WWE experience into an even more broad world of gaming."

JAKKS Pacific has worldwide rights for WWE TV Games, and expects the units to retail for approximately $20. For more information on JAKKS' TV Games lines, go to www.jakkstvgames.com.

About World Wrestling Entertainment:

World Wrestling Entertainment, Inc. (NYSE:WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. Information on television ratings and community activities can be found at parents.wwe.com.

About JAKKS Pacific, Inc.:

JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics and Dolls. The products are sold under various brand names including JAKKS Pacific(R), Play Along(R), Flying Colors(R), Road Champs(R), Child Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), Color Workshop(R) and TV Games(TM). The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment(R) video games. For further information, visit www.jakkspacific.com or www.jakkstvgames.com.

Trademarks:

The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks which are the exclusive property of World Wrestling Entertainment, Inc. All other trademarks are the property of their respective owners.

This press release contains statements that are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations, estimates and projections about JAKKS' business based, in part, on assumptions made by its management. These statements are not guarantees of JAKKS' future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including, but not limited to, those described above and the following: changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing and difficulties encountered in the integration of acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.