Todd McFarlane Announces 'Spawn' Kickstarter

by Outsiders
February 24, 2020
Todd McFarlane, owner of McFarlane Toys announced a brand new Kickstarter campaign during this year's Toy Fair. McFarlane explains how the company started out as a Kickstarter and shows off from 1995, the original line of Spawn toys with the original Todd Toys logo. He wants to start with the first Spawn figure and release the figure with the modern sensibilities and techniques of what has made McFarlane Toys what they are today. If the first Kickstarter figure is a success then McFarlane will do the next figure or even the whole line.

The buy-in for the Kickstarter will be on different levels and will be under the MasterWorks title. No word on when the Kickstarter will launch.



"BIG SPAWN KICKSTARTER NEWS!!! Head HERE to get all the info: https://facebook.com/liketoddmcfarlane/videos/191714708717989/?vh=e&d=n
#spawn #mcfarlane #mcfarlanetoys #toyfair"
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Comments...

Last 10 comments - ( Read All Posts )
JayC - 2020-04-05 @ 11:53 am
5 hours ago, SpiderS said:

It would be good if he showed something that is closer to production sample since the prototype they showed wasntan actualthing we will receive according to Todd. I wonder what scale and articulation will be.

I would guess that will come this week as well.

SpiderS - 2020-04-05 @ 6:16 am

It would be good if he showed something that is closer to production sample since the prototype they showed wasntan actualthing we will receive according to Todd. I wonder what scale and articulation will be.

Neovorticism2 - 2020-04-05 @ 3:38 am

I'm curious to know how all this is going to develop, but I don't know, I think this is not the best time to launch a project of this nature.

JayC - 2020-04-05 @ 12:39 am

Todd McFarlane announced it was coming back during Toy Fair in February, and now he has put out word that his first Kickstarter for his new Remastered Spawn figure will launch this coming Wednesday (4/8). No other details have been announced at this time.

Darth_Primus - 2020-03-02 @ 8:23 pm

I most likely won't contribute to the crowdfunding for this figure, but I'll be down to buy one and support the cause that way.

Neovorticism2 - 2020-03-01 @ 5:14 pm
8 minutes ago, DylanRaven055 said:

but because I'm outside the US and shipping, taxes and maybe some other paperwork that customs may feel like throwing in would be a pain in the ass.

^^^This. However if the stuff got funded and BBTS open pre-order I could ask my pal to get it for me,yeah, if the Corona beer-us doesn't destroy the world before.?

DylanRaven055 - 2020-03-01 @ 5:02 pm

An interesting approach from Todd, but I guess it's one of the most logical things to do in this case. Correct me if I'm wrong, but even if McFarlane toys has been around for almost 30 years I don't think the company is really that large. They still are a company focused on collectors, so they rarely depend on children buying their stuff, or at least untill now that he's got some popular licenses like Fortnite and DC. And even if he's got the money, I can understand why retailers like Walmart wouldn't be interested in carrying an expensive action figure based on an character that has no mainstream presence, 'cause for them, that wouldn't sell. Offering it through KS gives him the certainty of how many people actually want it, and how much are they willing to pay for it and its extras. At the end of the day, his running a company, and can't take that much risks of losing money.

Personally, I'm not interested in his KS Spawn, not only because of my lack of attachment to the character, but because I'm outside the US and shipping, taxes and maybe some other paperwork that customs may feel like throwing in would be a pain in the ass.

SpiderS - 2020-02-27 @ 6:04 pm
18 hours ago, Axonrey said:

Why not go all the way to 4 then? The existence of 5 is a travesty.

Becuase its the original scale of these initialfigures.

Satam - 2020-02-27 @ 2:19 am
10 hours ago, JayC said:

Is that meant to ask why is he's not just giving them away for free and trying to sell them directly to the consumer via (Kickstarter), or why he isn't selling it at places like Walmart? If it's the first, that's why he is a multi-millionaire. Because he runs a successful business, and businesses requires you pay for stuff. If its the second, see JoeRyno's response, its pretty dead on. Even with the MK Spawn, I was told retailer interest wans't super strong. I think the retailers are wrong and that MK Spawn will sell like wildfire, but we shall see.

It was the second thing, Jay. That first thing...well, that makes no sense.

Sprunt - 2020-02-26 @ 11:37 pm

I'm actually preferring the crowdfunding method. He can keep prices down by cutting out middle men (assuming enough sell to be able to lower the cost), but you also have the potential of customizing what you buy. I know he mentioned an idea of a tier where he adds a signature to the comic book section of the packaging which helps people out who wouldn't be able to meet him at cons. Curious how creative he can get with the options and tiers as long as they are priced fairly. Going directly to consumers means he doesn't have to deal with marketing people who don't understand the appeal demanding things so he can get as unique with his offerings as people will support. If companies like Hasbro decided to start selling very niche characters this way people would love it. No idea why he's getting push back on it. He's even mentioned this is an experiment and if it doesn't work out the way he'd like than he can try a different method using his own website in the future.Ultimately he's trying to create new methods for people to be able to get figures and options that other companies don't have the means to offer. I'm all for it. Worst case people don't support it and nothing comes of it. Best case it works and he has a new avenue to release product more geared to collectors directly to collectors. Companies like Super7 make only as many as are preordered for figures, he's essentially doing the same thing.

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