McFarlane Toys and SEGA Ink New Licensing Agreement for Persona 3 Reload

Tempe, AZ, July 2, 2024 – McFarlane Toys, a leader in the collectibles category, proudly announces the signing of a new licensing agreement with SEGA for SEGA’s brand, ATLUS. This collaboration signals an exciting new chapter as McFarlane Toys broadens their collectibles line-up with Persona 3 Reload™. Released in February of 2024, Persona 3 Reload became the fastest selling game in ATLUS history, with over 1 million units sold worldwide in one week.

Crafted with meticulous attention to detail, the upcoming 7” scale action figures are designed to captivate fans and collectors alike. Boasting ultra-articulation, these figures capture the essence of the Persona 3 Reload video game characters, allowing fans to immerse themselves in dynamic play experiences.

The Persona 3 Reload action figures are slated for release in 2025 and will be available for purchase both online and at select retailers. Stay tuned for more updates and pre-order information as the launch date approaches.

For more information about McFarlane Toys and its range of collectibles, please visit mcfarlane.com.

“We’ve been lucky enough over the past 30 years of McFarlane Toys to be able to partner with some awesome companies and this is no different. We are excited to add SEGA and ATLUS to our ever-growing roster of gaming licenses. These figures are going to be super cool, and we can’t wait for fans to see them!” – Todd McFarlane, Founder and CEO McFarlane Toys

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About Persona 3 Reload
Step into the shoes of a transfer student thrust into an unexpected fate and enter the hour “hidden” between one day and the next. Awaken an incredible power and chase the mysteries of Tartarus, fight for your friends, and leave a mark on their memories forever. Dive into the Dark Hour and awaken the depths of your heart! For more information, please visit persona.atlus.com/p3r.

About MCFARLANE TOYS
Founded over 30 years ago by Todd McFarlane, the Grammy-and Emmy-winning producer/director and the creator of Spawn, McFarlane Toys is a global toy company and an industry leader and innovator. As a design driven company known for unparalleled attention to detail, McFarlane has set the bar in the action figure category. Headquartered in Tempe, Arizona, McFarlane has offices in Los Angeles, Las Vegas and Montreal. Visit mcfarlane.com.

About ATLUS
ATLUS delivers unforgettable, story-driven gameplay experiences to enthusiastic and dedicated fans around the globe. Established in 1986, ATLUS features a portfolio of beloved and long running game series including PERSONA™, which has sold over 22 million units worldwide, and the legendary SHIN MEGAMI TENSEI™. ATLUS games are published in the west by SEGA of America, Inc. with its principal office in Irvine, California. Learn more about ATLUS at www.atlus.com.

About SEGA of America, Inc.
SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment. Established in 1986, SEGA of America publishes innovative interactive entertainment experiences for console, PC, mobile and emerging platforms. In 2020, SEGA ranked #1 among Metacritic’s Annual Game Publisher Rankings. Its globally beloved franchises include Sonic the Hedgehog™, Like a Dragon™, Virtua Fighter™, Super Monkey Ball™, and Phantasy Star Online™, along with ATLUS’ Persona and Shin Megami Tensei series. Since its debut more than three decades ago, Sonic has become a pop culture icon featured in dozens of games, TV series, and movies. SEGA of America has offices in Irvine and Burbank, California. Visit www.sega.com.